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Spatial (company)

Spatial (company)

Spatial supplies a social understanding of location, founded by Griffin Morris, Lyden Foust and Will Kiessling.

Spatial is a company that aims to supply a social understanding of location to power application or analysis. The company was founded in 2016 by Griffin Morris, Lyden Foust, and Will Kiessling, in Cincinnati, Ohio, United States.

The company uses a combination of ethnographic research techniques and data engineering to use conversation taking place on social networks to gain an understanding about how humans move throughout their day. Spatial's data analytics and reporting products for retailers and restaurants measure the characteristics of the community and surrounding stores to help them make better decisions regarding real estate and location. The software tracks the behaviors and attitude of the area, which also determines property merchandising decisions.

Retailers and credit card companies can collect data about purchase behavior online and in-person, to make assumptions regarding consumer lifestyles, patterns, etc... This data combined with mobile phone companies tracking GPS location, allows Spatial to track routes, foot traffic, when people stop in front of stores or restaurants, which is all stored on a cloud.

Spatial Labs is a company that participated in the Class 76 - Mobility 2016 Summer cohort of Techstars and raised an estimated $2,100,000.


July 8, 2019
Attended the Esri User Conference as an Exhibitor
November 26, 2018
Attended the AutoMobility LA 2018 as an Exhibitor
March 11, 2017
Attended the 10th Annual SXSW Accelerator Pitch Competition as an Exhibitor
December 21, 2016
Spatial raises a $2,100,000 seed round.
September 8, 2016 raised $2,100,000 in seed from Caerus Investment Partners and six othe investors

Funding rounds





Griffin Morris

Co-Founder, Founding Head of Growth

Lyden Foust

Co-Founder, CEO

Will Kiessling

Co-Founder, CTO

Further reading


Explore the Taxonomy


The Essential Guide to Geosocial Data

Will Kiessling


Documentaries, videos and podcasts





Lyden Foust

Cincinnati, Ohio, United States

Provides social understandings of human locations


Amanda Silberling
August 19, 2021
If you use AirPods Pro or AirPods Max, your mobile Netflix-watching is about to get a bit more immersive. Yesterday, Netflix confirmed that it has begun rolling out spatial audio support on iPhone and iPad on iOS 14 after the feature was spotted by a Reddit user. Netflix joins streaming competitors like HBO Max, Disney+, [...]
Halima Hannah Schede
April 19, 2021
Nature Biotechnology
Several techniques are currently being developed for spatially resolved omics profiling, but each new method requires the setup of specific detection strategies or specialized instrumentation. Here we describe an imaging-free framework to localize high-throughput readouts within a tissue by cutting the sample into thin strips in a way that allows subsequent image reconstruction. We implemented this framework to transform a low-input RNA sequencing protocol into an imaging-free spatial transcriptomics technique (called STRP-seq) and validated it by profiling the spatial transcriptome of the mouse brain. We applied the technique to the brain of the Australian bearded dragon, Pogona vitticeps. Our results reveal the molecular anatomy of the telencephalon of this lizard, providing evidence for a marked regionalization of the reptilian pallium and subpallium. We expect that STRP-seq can be used to derive spatially resolved data from a range of other omics techniques. A refined spatial sampling technique transforms standard RNA sequencing into a spatial transcriptomics method.
Luke Dormehl
December 18, 2020
Digital Trends
Emails are generally better than SMS, phone calls are better than emails, and Zoom-style video calls are better than phone calls. Could VR be best of all?
Julian Chokkattu
May 13, 2020
The virtual reality workspace startup is offering a free version for users. All you need a web browser.
Megan Rose Dickey
October 24, 2018
Legitimate augmented reality use cases are hard to come by. Spatial, which dubs itself as a cross-reality platform, is launching today with $8 million in seed funding from iNovia Capital, Uber co-founder and Expa founder Garrett Camp, Samsung Next, Joi Ito of MIT Media Lab, Mark Pincus and Andy Hertzfeld to bring augmented reality to enterprise customers. [...]


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