Serena Ventures is a microventure capital firm in California that focuses on early stage companies. Founded 2014 in San Francisco, California, United States by Serena Williams, it invests in early stage ventures, series C, series A, series B, and seed rounds. Its portfolio companies include Impossible Foods, Kopi Kenangan, Alice, and Neighborhood Goods. As of April 2020, Serena Ventures has made 29 investments. Their most recent investment was on December 23, 2019 with Kopi Kenangan. Serena Ventures has had two exits, the most notable of which include Billie and Olly. Billie is a wellness company that offers high-quality shaving supplies and body products at a fair price, without the pink tax. Olly is a manufacturer of wellness and nutrition products that inspires lifelong healthy habits.
Retail Zipline, a communication and execution platform for retailers, announces a $9.6 million Series A led by Emergence with participation from Serena Williams through her venture firm, Serena Ventures.This is Serena Ventures' first investment in a retail SaaS product.
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