Serena Ventures

Serena Ventures

A microventure capital firm in California that focuses on early stage companies.

Serena Ventures is a microventure capital firm in California that focuses on early stage companies. Founded 2014 in San Francisco, California, United States by Serena Williams, it invests in early stage ventures, series C, series A, series B, and seed rounds. Its portfolio companies include Impossible Foods, Kopi Kenangan, Alice, and Neighborhood Goods. As of April 2020, Serena Ventures has made 29 investments. Their most recent investment was on December 23, 2019 with Kopi Kenangan. Serena Ventures has had two exits, the most notable of which include Billie and Olly. Billie is a wellness company that offers high-quality shaving supplies and body products at a fair price, without the pink tax. Olly is a manufacturer of wellness and nutrition products that inspires lifelong healthy habits.

Timeline

May 16, 2019

Retail Zipline Raises $9.6M Series A Funding from Emergence and Serena Williams through Serena Ventures

Retail Zipline, a communication and execution platform for retailers, announces a $9.6 million Series A led by Emergence with participation from Serena Williams through her venture firm, Serena Ventures.This is Serena Ventures' first investment in a retail SaaS product.

Funded Companies

Company
Description
Industry
Website
Location
Impossible Foods

Impossible Foods is a plant-based meat company making meat and dairy products that are made to look and feel like animal products by manufacturing heme, the oxygen binding molecule found in blood, using engineered yeast grown in bioreactors.

A retail company that combines shopping with socializing. It was founded in 2017 and is located in Dallas, Texas.

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People

Name
Role
LinkedIn

Serena Williams

Founder & Partner

Further reading

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Author
Link
Type
Date

Documentaries, videos and podcasts

Title
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Link

Companies

Company
CEO
Location
Products/Services

Alice

Kopi Kenangan

Mahmee

Neighborhood Goods

Tonal

News

Title
Author
Date
Publisher
Description
December 16, 2019
WebWire
Retail Zipline, a communication and task management platform for retailers, today released its first-ever Z-Tail Report, a report dedicated to understanding the shopping preferences of Gen Z, today's fastest-growing shopping segment that accounts for 40% of total retail purchases. The report surveyed over 1,000 individuals aged 18-24 in the United States and reveals compelling insights into Gen Z's opinions on traditional versus modern shopping experiences; their preference for brands t...
May 16, 2019
WebWire
Retail Zipline, the leading communication and execution platform for retailers who believe in the power of the store experience, today announced a $9.6 million Series A led by Emergence with participation from Serena Williams through her venture firm, Serena Ventures. Emergence is a renowned venture capital firm focused on early-stage enterprise companies whose portfolio includes Salesforce, Box, Zoom, and others who together have a collective worth exceeding $100 billion. Santi Suboto...

References

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