Serena Ventures

Serena Ventures is a microventure capital firm in California that focuses on early stage companies. Founded 2014 in San Francisco, California, United States by Serena Williams, it invests in early stage ventures, series C, series A, series B, and seed rounds. Its portfolio companies include Impossible Foods, Kopi Kenangan, Alice, and Neighborhood Goods. As of April 2020, Serena Ventures has made 29 investments. Their most recent investment was on December 23, 2019 with Kopi Kenangan. Serena Ventures has had two exits, the most notable of which include Billie and Olly. Billie is a wellness company that offers high-quality shaving supplies and body products at a fair price, without the pink tax. Olly is a manufacturer of wellness and nutrition products that inspires lifelong healthy habits.

Timeline

May 16, 2019

Retail Zipline Raises $9.6M Series A Funding from Emergence and Serena Williams through Serena Ventures

Retail Zipline, a communication and execution platform for retailers, announces a $9.6 million Series A led by Emergence with participation from Serena Williams through her venture firm, Serena Ventures.This is Serena Ventures' first investment in a retail SaaS product.

Funded Companies

Company

Description

Industry

Website

Location

Impossible Foods

Impossible Foods is a plant-based meat company making meat and dairy products that are made to look and feel like animal products by manufacturing heme, the oxygen binding molecule found in blood, using engineered yeast grown in bioreactors.

Clean technology (Cleantech)

Food Tech

Plant-based meat

impossiblefoods.com

Redwood City, California

Neighborhood Goods

A retail company that combines shopping with socializing. It was founded in 2017 and is located in Dallas, Texas.

Retail

neighborhoodgoods.com

Dallas

Plano, Texas

MasterClass

MasterClass offers online educational classes.

Celebrity

Education

Digital media

Educational technology

Entertainment industry

A fitness company offering a mobile health coaching service.

Wellness (alternative medicine)

Mobile application

noom.com

New York City

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People

Name

Role

Serena Williams

Founder & Partner

Documentaries, videos and podcasts

Title

Date

Link

Companies

Company

CEO

Location

Products/Services

Alice

Kopi Kenangan

Mahmee

Neighborhood Goods

Tonal

News

Title

Author

Date

Publisher

Description

Stylish Sales Associates, People-First Culture and Diverse Models Impact Gen Z Shopping Habits According to New Report from Retail Zipline

December 16, 2019

WebWire

Retail Zipline, a communication and task management platform for retailers, today released its first-ever Z-Tail Report, a report dedicated to understanding the shopping preferences of Gen Z, today's fastest-growing shopping segment that accounts for 40% of total retail purchases. The report surveyed over 1,000 individuals aged 18-24 in the United States and reveals compelling insights into Gen Z's opinions on traditional versus modern shopping experiences; their preference for brands t...

Retail Zipline Raises $9.6M Series A Funding from Emergence and Serena Williams through Serena Ventures to Empower Retail Workforces in the Experience Economy

May 16, 2019

WebWire

Retail Zipline, the leading communication and execution platform for retailers who believe in the power of the store experience, today announced a $9.6 million Series A led by Emergence with participation from Serena Williams through her venture firm, Serena Ventures. Emergence is a renowned venture capital firm focused on early-stage enterprise companies whose portfolio includes Salesforce, Box, Zoom, and others who together have a collective worth exceeding $100 billion. Santi Suboto...