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Billie (company)

Billie (company)

Billie is an American e-commerce company that manufactures and sells razors marketed directly toward women.

Founded in 2015 and launched in 2017 by Georgina Gooley and Jason Bravman, they marketed the company around the idea of the pink tax, suggesting until that point women were paying 10-15% more for razors than men.

Billie raised $6 million in its initial seed round, and raised $25 million in a Series A funding round in 2019 led by Goldman Sachs Private Capital Investing Group.


According to an article by TechCrunch, founders Gooley and Bravman claim Billie was created because “shaving companies have traditionally been created for men and women have largely been an afterthought in this category.” Prior to starting Billie, Gooley worked for advertising agencies in Sydney, New York and Portland (Oregon).

In 2018, Billie gained notoriety for claiming to be the first razor brand to show women's body hair.


January 2019
Billie raises a $25,000,000 series A round from Female Founders Fund, Goldman Sachs, Lakehouse Ventures and Silverton Partners.

Funding rounds



Further reading


Documentaries, videos and podcasts





July 14, 2021
Apple landed 35 Primetime Emmy Award nominations, including 20 nominations for "Ted Lasso," which broke records by becoming the most nominated comedy series this year, and the most nominated freshman comedy series in history. The winners of the 73rd Annual Primetime Emmy Awards will be announced at a televised ceremony on September 19, 2021. Apple's global comedy phenomenon "Ted Lasso" dominated across major categories with 20 nominations, including Outstanding Comedy Series; Outstanding...
Connie Chen
April 20, 2021
Business Insider
Two shaving startups, Billie and Flamingo, are making life easier for women with affordable shaving solutions delivered right to your door.
Daniel Welsh
April 18, 2021
HuffPost UK
Nominated films like The Father, Judas And The Black Messiah, Nomadland and Promising Young Woman are all available to stream in the UK.
March 16, 2021
Following a critically acclaimed performance in The United States vs Billie Holiday, Andra Day has been nominated for an Academy Award® in the hotly contested Best Actress in a Leading Role category. Day plays legendary jazz icon Billie Holiday in this Sky Original biographical film. The nomination for Day's portrayal of Billie follows her success at the Golden Globe Awards® earlier this month when she became the second ever black woman to win the Best Actress in a Motion Picture categor...
Christine Hall
February 9, 2021
Crunchbase News
This could be a sign that antitrust regulators are scrutinizing such deals more closely, and that could result in fewer acquisitions.
February 8, 2021
/PRNewswire/ -- AARP The Magazine has announced the nominees for the upcoming Movies for Grownups® Awards, with Minari, Nomadland, One Night in Miami, The...
Sarah Perez
January 5, 2021
Procter & Gamble will not acquire women's beauty products startup Billie, as previously planned, following action taken by the U.S. Federal Trade Commission to stop the deal from proceeding. In December, the FTC sued to block P&G's acquisition of the New York-based startup Billie, a maker of women's razors and other beauty products, on the grounds [...]
Alex Bitter
December 22, 2020
Business Insider
Whether by SPAC or smaller buyer, 2020 amended the playbook for how consumer DTCs move toward a deal.
December 10, 2020
/PRNewswire/ -- UMe has opened its cherished holiday music library to some of the most exciting electronic music producers around the globe for a set of...
Alex Bitter
December 10, 2020
Business Insider
Clearbanc's Michele Romanow says Billie could opt to grow on its own like Harry's by getting into new products or look for another buyer.
Natasha Mascarenhas
December 9, 2020
The Federal Trade Commission has sued to block Procter & Gamble's acquisition of Billie, a NY-based startup that sells razors and body wash. In the notice, the FTC alleged that the merger would "eliminate innovative nascent competitors for wet shave razors" to the loss of consumers. Billie was founded in 2017 with the goal of [...]
Laura M. Holson
February 2, 2020
Streaming services like Amazon Prime and Spotify offer videos, playlists and narrated books to entertain dogs and cats. But who loves it more: The pets? Or their owners?
Karinna Hurley
November 12, 2019
Scientific American
Scientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of the world and shape our lives.
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