Segment (company)

Segment is a customer data platform (CDP) that helps companies to harness first-party customer data. Its platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed.

More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.

Segment is formerly known as Segment.io. Its software allows enterprises to combine the collection of data from their customers, whether through a mobile application, by e-mail or in a store.

Segment was founded in 2011 and accepted into Y Combinator in the same year. The company raised $284 million in venture capital for a $1.5 billion valuation. Its notable investors include Accel, Alphabet Inc's GV, Meritech Capital Partners, Thrive Capital, and e.ventures. Segment is reported to have more than 20,000 customers, including IBM, TravelPerk, Levi’s, New Relic, GAP, Time magazine, Trivago, Hotel Tonight, and Atlassian.