Customer Data Platform

A customer data platform (CDP) is a type of database software which creates persistent, unified records of customers, their attributes, and their data, which is accessible to other systems. Such data may include transactional, behavioral, and demographic data from first-party and external sources.

A customer data platform (CDP) is packaged software that creates a persistent, unified customer database that is accessible to other systems.

This type of platform is primarily used to organize customer data across touchpoints in order to be used by other software, systems, and other use cases. CDPs collect and structure real-time data into individual and centralized customer profiles. They are used as a packaged software that are used to create a customer database that is accessible to other systems. They help build a customer profile that integrates data from a variety of sources. They can include CRM and DMP, transactional systems, web forms, email, and social media activity, as well as e-commerce behavioral data, and more.

CDPs are utilized for marketing and provide information on people, and placing them as the center of marketing tactics. They offer information such as identity data, descriptive data, quantitative and behavioral data, and qualitative data. Name, demographic, location, social, career, familial, transactional, customer service, motivation, attitude, and opinion informations can all be gathered and used in a CDP.

Timeline

People

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Further reading

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CDP Institute

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What is a customer data platform? How is it different from a DMP or CRM? - Econsultancy

Web

June 5, 2018

What's a Customer Data Platform? The Ultimate Guide to CDPs

Allie Decker

Web

Documentaries, videos and podcasts

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Companies

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News

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Ron Miller
June 27, 2019
TechCrunch
The Customer Data Platform (CDP) has certainly been getting a lot of attention in marketing software circles over the last year as big dawgs like Salesforce and Adobe enter the fray, but Amperity, a Seattle-based startup, has been building a CDP solution since it launched in 2016, and today it announced some updates to give [...]

References

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