Customer Data Platform

A customer data platform (CDP) is a type of database software which creates persistent, unified records of customers, their attributes, and their data, which is accessible to other systems. Such data may include transactional, behavioral, and demographic data from first-party and external sources.

A customer data platform (CDP) is packaged software that creates a persistent, unified customer database that is accessible to other systems.

Timeline

People

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Further reading

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What is a customer data platform? How is it different from a DMP or CRM? - Econsultancy

Web

June 5, 2018

Documentaries, videos and podcasts

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News

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Ron Miller
June 27, 2019
TechCrunch
The Customer Data Platform (CDP) has certainly been getting a lot of attention in marketing software circles over the last year as big dawgs like Salesforce and Adobe enter the fray, but Amperity, a Seattle-based startup, has been building a CDP solution since it launched in 2016, and today it announced some updates to give [...]

References

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