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Polestar

Polestar

Polestar is an electric vehicle brand operating as a Volvo Car Group subsidiary.

Polestar is an electric car brand operating as a subsidiary of Volvo Car Group. Polestar manufactures electric and hybrid cars as well as car engine parts and software. Polestar has several product lines: Polestar Cars, Polestar Performance Optimisation, and Polestar Performance Parts. Polestar's cars can only be purchased online or directly through Polestar, but customers are able to visit their showroom, Polestar Spaces, to see the products and conduct a test-drive.

Polestar Cars

Since its establishment as a separate subsidiary of Volvo Car Group, Polestar has released three electric vehicles: Polestar 1, Polestar 2, and Polestar Precept.

Polestar 1
1. Image of 2017 Polestar 1

The car was first launched in October 2017. It is a plug-in electric vehicle (PHEV) that combines both the power from its combustion and electrical engines, instead of the traditional switching methods used by most PHEVs. It can seat four people, and the design is based on Volvo's 2013 Concept Coupé. Polestar 1's car exterior utilizes carbon fiber polymer.

Polestar 2
2. Image of Polestar 2 prototype

Polestar 2 is Polestar's first fully electric vehicle. It is a five-door fastback with a five-seater. The car is the first car to have Android Automotive installed. Polestar 2 is the most affordable out of all Polestar's vehicle. The car also has an optional Polestar Performance upgrade that can be added to the vehicle.

Polestar Precept
3. Image of 2020 Polestar Precept

Polestar Precept was first revealed in February 2020. The car is made using recycled and environmental-friendly products, such as materials derived from recycled PET bottles (3D-knit) and natural fiber composites (BComp). The car is a four-seater and has a rearview camera instead of rear windows. It is equipped with Google's Android Automotive operating system.

Polestar Engineered

Polestar Engineered is the division of Polestar that focuses on providing software and hardware-based vehicle upgrades for Volvo cars. Since 2013, Polestar Engineered has offered upgrades for Volvo S60 and V60 models. As of June 2020, Polestar Engineered also offers upgrades for the following Volvo series: S90, S80, S40, V90, V70, V50, V40, XC90, XC70, XC60, XC40.

Polestar Performance Parts

The upgrade parts available for the Volvo cars include chassis parts, wheels, exhaust, interior, door enhancements, trunk handles, gearshift knobs, rear spoiler, pedals, and exterior details. The parts can be bought as a Complete Performance Package or as a separate component.

Polestar Performance Optimisation

The optimisation is dedicated only to Volvo cars that are equipped with Drive-E engines. It is intended to address five areas: throttle response, off-throttle response, gearshift speed, gearshift precision and gear hold, as well as engine performance. For certain models, Polestar also offers AWD torque optimisation.

Timeline

June 16, 2021
Polestar announces its first all-electric SUV will be manufactured in the United States..
February 25, 2020
Polestar launched Polestar Precept car.
February 27, 2019
Polestar launched Polestar 2 car.
October 17, 2017
Polestar became an electric car brand and launched Polestar 1 car.

Polestar received EUR 640 million investment from Volvo Car Group and its parent company, Geely, to develop and manufacture electric cars. The capital was intended to aid Polestar in becoming a separate business entity from Volvo Car Group.

2016
Polestar launched new version of Volvo S60 and V60 Polestar.
2015
Volvo Car Group acquired Polestar's performance division.

Volvo acquired Polestar's performance division, while its race car division remainer under the ownership of Dahl, and was renamed as Cyan Racing. Polestar became a brand that operates under Volvo Car Group.

2014
Polestar launched Volvo V60 Polestar car.
2013
Polestar launched Volvo S60 Polestar car.
2010
Polestar launched Volvo C30 Polestar Concept.

Polestar developed prototypes of Volvo C30 as a street car with race car capabilities.

2009
Polestar became Volvo's official car performance upgrade partner.

Funding rounds

Patents

Further Resources

Title
Author
Link
Type
Date

Introducing Polestar

Web

October 17th, 2017

Introducing the Polestar 2

Web

October 3rd, 2019

Polestar Precept

Web

April 7th, 2020

The Story Behind The New Radical Electric Car Brand Polestar

Nargess Banks

Web

April 4, 2018

Why Volvo Is Going All-In On Electric Cars

Adele Peters

Web

July 6, 2017

News

Title
Author
Date
Publisher
Description
Kirsten Korosec
August 2, 2021
TechCrunch
The Station is a weekly newsletter dedicated to all things transportation. Sign up here -- just click The Station -- to receive it every weekend in your inbox. Hello readers: Welcome to The Station, your central hub for all past, present and future means of moving people and packages from Point A to Point B. In [...]
Kirsten Korosec
July 26, 2021
TechCrunch
Polestar plans to launch in nine more markets this year, doubling its global presence as it seeks to sell more of its electric sedans.
Polestar
June 16, 2021
www.prnewswire.com:443
/PRNewswire/ -- Polestar, the premium electric car brand from Sweden, announces today its first all-electric SUV will be manufactured in the United States. The...
Kirsten Korosec
June 16, 2021
TechCrunch
Polestar, Volvo Car Group's standalone electric performance brand, will manufacture its first all-electric SUV in the United States. The automaker said Wednesday that the Polestar 3 will be assembled at a plant shared with Volvo Cars at a factory in Ridgeville, South Carolina. The Polestar 3 follows the all-electric Polestar 2 sedan and the hybrid [...]
FinSMEs
June 1, 2021
FinSMEs
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter FinSMEs.com by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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References

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