Polestar

Polestar

Polestar is an electric vehicle brand operating as a Volvo Car Group subsidiary.

Polestar is an electric car brand operating as a subsidiary of Volvo Car Group. Polestar manufactures electric and hybrid cars as well as car engine parts and software. Polestar has several product lines: Polestar Cars, Polestar Performance Optimisation, and Polestar Performance Parts. Polestar's cars can only be purchased online or directly through Polestar, but customers are able to visit their showroom, Polestar Spaces, to see the products and conduct a test-drive.

Polestar Cars

Since its establishment as a separate subsidiary of Volvo Car Group, Polestar has released three electric vehicles: Polestar 1, Polestar 2, and Polestar Precept.

Polestar 1
1. Image of 2017 Polestar 1

The car was first launched in October 2017. It is a plug-in electric vehicle (PHEV) that combines both the power from its combustion and electrical engines, instead of the traditional switching methods used by most PHEVs. It can seat four people, and the design is based on Volvo's 2013 Concept Coupé. Polestar 1's car exterior utilizes carbon fiber polymer.

Polestar 2
2. Image of Polestar 2 prototype

Polestar 2 is Polestar's first fully electric vehicle. It is a five-door fastback with a five-seater. The car is the first car to have Android Automotive installed. Polestar 2 is the most affordable out of all Polestar's vehicle. The car also has an optional Polestar Performance upgrade that can be added to the vehicle.

Polestar Precept
3. Image of 2020 Polestar Precept

Polestar Precept was first revealed in February 2020. The car is made using recycled and environmental-friendly products, such as materials derived from recycled PET bottles (3D-knit) and natural fiber composites (BComp). The car is a four-seater and has a rearview camera instead of rear windows. It is equipped with Google's Android Automotive operating system.

Polestar Engineered

Polestar Engineered is the division of Polestar that focuses on providing software and hardware-based vehicle upgrades for Volvo cars. Since 2013, Polestar Engineered has offered upgrades for Volvo S60 and V60 models. As of June 2020, Polestar Engineered also offers upgrades for the following Volvo series: S90, S80, S40, V90, V70, V50, V40, XC90, XC70, XC60, XC40.

Polestar Performance Parts

The upgrade parts available for the Volvo cars include chassis parts, wheels, exhaust, interior, door enhancements, trunk handles, gearshift knobs, rear spoiler, pedals, and exterior details. The parts can be bought as a Complete Performance Package or as a separate component.

Polestar Performance Optimisation

The optimisation is dedicated only to Volvo cars that are equipped with Drive-E engines. It is intended to address five areas: throttle response, off-throttle response, gearshift speed, gearshift precision and gear hold, as well as engine performance. For certain models, Polestar also offers AWD torque optimisation.

Timeline

February 25, 2020
Polestar launched Polestar Precept car.
February 27, 2019
Polestar launched Polestar 2 car.
October 17, 2017
Polestar became an electric car brand and launched Polestar 1 car.

Polestar received EUR 640 million investment from Volvo Car Group and its parent company, Geely, to develop and manufacture electric cars. The capital was intended to aid Polestar in becoming a separate business entity from Volvo Car Group.

2016
Polestar launched new version of Volvo S60 and V60 Polestar.
2015
Volvo Car Group acquired Polestar's performance division.

Volvo acquired Polestar's performance division, while its race car division remainer under the ownership of Dahl, and was renamed as Cyan Racing. Polestar became a brand that operates under Volvo Car Group.

2014
Polestar launched Volvo V60 Polestar car.
2013
Polestar launched Volvo S60 Polestar car.
2010
Polestar launched Volvo C30 Polestar Concept.

Polestar developed prototypes of Volvo C30 as a street car with race car capabilities.

2009
Polestar became Volvo's official car performance upgrade partner.
2006
Polestar opened new facilities in Gothenburg.

With the new facilities, Polestar was able to develop car engines outside of those intended for race cars.

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People

Name
Role
LinkedIn

Ingenlath Thomas

Chief Executive Officer

Jonathan Goodman

Chief Operating Officer

Lars Lundin

Chief Financial Officer

Tim Heldmann

Executive

Further reading

Title
Author
Link
Type
Date

The Story Behind The New Radical Electric Car Brand Polestar

Nargess Banks

Web

April 4, 2018

Why Volvo Is Going All-In On Electric Cars

Adele Peters

Web

July 6, 2017

Documentaries, videos and podcasts

Title
Date
Link

Introducing Polestar

October 17th, 2017

Introducing the Polestar 2

October 3rd, 2019

Polestar Precept

April 7th, 2020

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Kristen Lee
January 25, 2021
Business Insider
The Tesla Model 3 and Polestar 2 occupy basically the same spot in the luxury EV market. But they're two different takes on electric cars.
Kristen Lee
January 13, 2021
Business Insider
This is what happens when you take a company that knows how to build cars, give it a bunch of money, and then leave that company to do so.
Polestar
January 12, 2021
www.prnewswire.com:443
/PRNewswire/ -- In the pursuit of accelerating sustainable mobility, Polestar, the electric performance car brand, today released a multi-episode video series...
Kristen Lee
December 5, 2020
Business Insider
Powerful plug-in hybrids like the Polestar 1 are the stop-gap until the fully electric-car revolution takes hold.
The Associated Press
November 11, 2020
CTVNews
As the pandemic continues and some flights remain grounded, the future of business travel remains unknown for the many airlines and hotel chains that depend on it.
Kristen Lee
November 11, 2020
Business Insider
Polestar sounds like a startup, but it has established names behind it. That means its electrified cars will be supported by a tested and true system.
AP
November 11, 2020
@bsindia
Work travel represented 21% of the $8.9 trillion spent on global travel and tourism in 2019, according to the World Travel and Tourism Council
Russ Mitchell
September 2, 2020
Los Angeles Times
The Polestar 2 is the first car that could pose a real challenge to Tesla's dominance of the electric car market. And it's a joy to drive.
Neal E. Boudette
July 22, 2020
www.nytimes.com
Most traditional carmakers are struggling to produce and market electric vehicles even as Tesla sells hundreds of thousands of its luxury models.
Reuters Editorial
June 3, 2020
IN
Polestar, the premium electric vehicle maker owned by China's Geely [GEELY.UL], plans to open 20 showrooms in the mainland, as it prepares for delivery of its Polestar 2 electric sedans to compete with Tesla Inc's locally made Model 3.
Kirsten Korosec
April 23, 2020
TechCrunch
Polestar, the electric performance brand spun out of Volvo, said the base price of its first all-electric vehicle will be $59,900 in the United States, lower than originally targeted. The 2021 Polestar 2, an electric performance fastback, is the first EV to come out of a brand that was relaunched three years ago. Polestar, once a high-performance [...]
Kirsten Korosec
March 24, 2020
TechCrunch
Polestar has started production of its all-electric Polestar 2 vehicle at a plant in China amid the COVID-19 pandemic that has upended the automotive industry and triggered a wave of factory closures throughout the world. The start of Polestar 2 production is a milestone for Volvo Car Group's standalone electric performance brand -- and not [...]
Eric Adams
October 22, 2019
Wired
With its first fully electric car, Polestar delivers a fully evolved sedan engineered for economy and more than enough performance.
Esha Vaish
Invalid Date
U.S.
Volvo Cars' luxury performance brand Polestar unveiled online its first fully electric sedan on Wednesday, with a price and driving range to rival Tesla's mass market Model 3.

References

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