In March 2019, at the Geneva Motor Show, there was the premiere of the Arcfox brand, expressing the goals of developing the Chinese brand's operations also on the European continent.
BAIC BJEV’s sub-brand Arcfox is interested in entering the electric SUV foray. Before going full beast-mode on the industry, they’re testing the waters with the ECF Concept.
Presented for the first time at the 2019 Geneva Motor Show, it’s been sketched by the famed Walter de Silva. Volkswagen Group’s former chief designer is the man responsible for some iconic cars such as the Lamborghini Egoista, first-gen Audi R8, Alfa Romeo 147 and 156, Volkswagen Scirocco and Audi A5, to mention just a few.