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Magic Leap

Magic Leap

Magic Leap is an augmented reality company developing hardware and software for enhanced AR experience.

Magic Leap is a company developing augmented reality hardware and software. It released a head-mounted virtual retinal display, called Magic Leap One. The company's mission is to deliver enterprise a powerful tool for transformation and an augmented reality platform of great utility and simplicity.

The Magic Leap One is a three-piece system that includes a headset called Lightwear, a small wearable computer called the Lightpack, and a handheld controller. The headset is studded with tracking cameras for mapping your environment, as well as inward-facing eye-tracking cameras. The darkened lenses are inset with small glass waveguides, which Magic Leap calls “photonics chips.” These chips are manufactured at Magic Leap headquarters, a former Motorola factory.

Magic Leap's technology is having a transformational impact on professional productivity. For instance, Surgeons at UC Davis Children’s Hospital used Magic Leap technology to help plan for the separation of rare, craniopagus twin babies. 3D reconstructions of MRI and CT scans were uploaded and viewed on the Magic Leap 1 headset using Mixed Reality Viewer from Brainlab.

Rony Abovitz founded Magic Leap in 2010 in Plantation, Florida. It has raised $2.6 billion from a list of investors including Google and Alibaba Group. In December 2016, Forbes estimated that Magic Leap was worth $4.5 billion. On July 11, 2018, AT&T invested in the company and became its exclusive partner. On August 8, 2018, the Magic Leap One was made available in the United States through AT&T.

Timeline

April 2020
Magic Leap has reportedly received a $350 million investment, a month after cutting 1,000 jobs and dropping its consumer business.
March 2018
Magic Leap raises a $963,000,000 series D round from Public Investment Fund of Saudi Arabia.
October 2017
Magic Leap raises a $502,000,000 series D round from Alibaba Group, EDBI, Fidelity Investments, Google, Grupo Globo, JP Morgan Securities, Janus Henderson Investors and Temasek Holdings.
February 16, 2016
Magic Leap raises a $739,500,000 series C round from Alibaba Group.
October 21, 2014
Magic Leap raises a $542,000,000 series B round from Google.
February 2014
Magic Leap raises a $50,000,000 series A round.

Funding rounds

People

Name
Role
LinkedIn

Brian Schowengerdt

Co-Founder

Daniel Diez

Chief Marketing & Communications Officer

Jeff Hansen

Vice President of Global Sales

Jennifer Langusch

Vice President of Marketing

Kathy Wang

Director of Product

Omar Khan

Cheif Product Officer

Patrick Hornung

Director of Influencer Relations

Rebecca Barkin

Vice President, Immersive Experience & Platform Design

Rony Abovitz

Co-Founder & CEO

Further reading

Title
Author
Link
Type
Date

Magic Leap One Creator Edition preview: a flawed glimpse of mixed reality's amazing potential

Adi Robertson

Web

August 8, 2018

Magic Leap's Possible Death Throes Have Little to Do With COVID-19

Fast Company

Web

May 6, 2020

Taking A 'Magic Leap Towards The Future Of Spatial Computing | Article | Technology

Kayleigh Shooter

Web

What happens if Magic Leap shuts down?

Lucas Matney

Web

April 22, 2020

Documentaries, videos and podcasts

Title
Date
Link

Magic Leap | Original Concept Video

Magic Leap One Creator Edition preview: a flawed glimpse of mixed reality's amazing potential

August 8, 2018

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Eliza Gkritsi
February 23, 2021
TechNode
Eight months after a US court rejected Magic Leap's IP theft lawsuit against Nreal, the mixed reality startup prepares for a US launch.
Matt Burns
February 2, 2021
TechCrunch
Miami tech is in a nascent phase to the outside world, and it allows the locals and newcomers to learn from major tech hubs' mistakes and decidedly do things differently.
January 21, 2021
The Indian Express
Apple is aiming to include some of its most advanced and powerful chips in the headset along with displays that are much higher resolution than those in existing VR products.
Kay Werner, Senior Director, SAP
December 15, 2020
InformationWeek
Here's a playbook for tech companies with high-growth aspirations.
Ashley Stewart
December 13, 2020
Business Insider
Microsoft's board and executive suite saw big shifts in 2020 - from Bill Gates stepping down as a director, to chief dealmaker Peggy Johnson's exit.
November 16, 2020
WebWire
PTC has long been a leader in developing innovative digital solutions that transform industrial enterprises and improve their efficiency, productivity, and safety. As manufacturers across the globe accelerate their adoption of Smart Factory technologies in the face of the ongoing pandemic, Magic Leap and PTC are expanding their alliance to ensure these business can continue their operations seamlessly. Expanding on the strategic alliance announced last year, PTC plans to offer the Vuforia...
Jonathan Shieber
July 7, 2020
TechCrunch
Peggy Johnson, the former executive vice president of business development at Microsoft, has been named as the new chief executive of Magic Leap, the company said in a statement. Johnson, who will begin her new role on August 1, 2020, comes to Magic Leap after a thirty year career in the technology industry. It's been [...]
June 18, 2020
Dice Insights
It's the weekend! It was a week full of tech news, so let's jump into some of the highlights--including Amazon's new tool for keeping its employees
Anthony Ha
May 29, 2020
TechCrunch
President Trump follows through on his threat to challenge the legal protections enjoyed by social media and internet companies, Magic Leap's CEO is stepping down and China sees its biggest autonomous driving round yet. Here's your Daily Crunch for May 29, 2020. 1. Trump signs an executive order taking direct aim at social media companies [...]
Lucas Matney
May 29, 2020
TechCrunch
Magic Leap talked a big game, and few were more responsible for fostering a cult of hype and excitement around its vision of the future than the company's founder and CEO Rony Abovitz. Today, the CEO announced that the company has indeed secured a new bout of funding, but that the company will be attempting [...]
Brian Heater
May 21, 2020
TechCrunch
Magic Leap has reportedly received a $350 million lifeline, a month after slashing 1,000 jobs and dropping its consumer business. Noted by Business Insider and confirmed by The Information, CEO Rony Abovitz sent a note to staff announcing the funding, courtesy of unnamed current and new investors. The who -- and more importantly, why -- [...]
Anthony Ha
April 27, 2020
TechCrunch
Magic Leap may be on its last legs, the next iPhone could be delayed by a month and WhatsApp says its efforts to slow the spread of misinformation are working. Here's your Daily Crunch for April 27, 2020. 1. Magic Leap's $2.6 billion bait and switch "Why are people still giving Magic Leap money?" our [...]
April 23, 2020
WebWire
We are living through extraordinary and difficult times. We are in the midst of a global pandemic that has impaired and impacted the daily lives of nearly everyone on the planet. As we learn more everyday about this disease that has gripped our world, there is still so much uncertainty about what our collective future holds. What we do know is that our lives are forever changed. As businesses around the world struggle to adapt to unprecedented change, we too have had to examine the way o...
Anthony Ha
April 23, 2020
TechCrunch
Apple plans to fix an iPhone email security bug, Magic Leap cuts 1,000 staffers and Google is requiring all advertisers to identify themselves. Here's your Daily Crunch for April 23, 2020. 1. A new iPhone email security bug may let hackers steal private data According to security firm ZecOps, the bug is in the iPhone's [...]
Brian Heater
April 22, 2020
TechCrunch
In a story that's become all too common these past few weeks and months, Magic Leap this morning announced that it will be laying off "a number of employees" across the country. The size and scope of the move is not clear at the moment, but the moves are clearly significant as the well-funded A.R. [...]
March 5, 2020
WebWire
After careful consideration for the health and safety of our employees, partners, and colleagues, we have asked all Magic Leap personnel to suspend work-related travel due to the global public health concerns surrounding COVID-19. As a result, we are shifting our involvement in events and conferences to virtual participation where possible. Supporting Business Continuity with Spatial Computing Magic Leap's mission to amplify human ability by merging the physical and digital now seems mor...
Wei Sheng
December 18, 2019
TechNode
The Nreal-Magic Leap lawsuit reflects a broader dispute between US and China over technology theft.
Shawn Knight
December 6, 2019
TechSpot
Early reviewers weren't exactly blown away by the AR googles' performance and neither was teardown specialist iFixit. Unsurprisingly, these factors - combined with the steep $2,300 price tag - apparently kept many potential buyers at bay.
Lucas Matney
December 6, 2019
TechCrunch
Magic Leap just announced that they're in the midst of closing a Series E round of funding, but it sounds like they're going to have to clinch that investment with some pretty troubling sales numbers for their only device on the market. The Information's Alex Heath is reporting that Magic Leap managed to sell just [...]
November 21, 2019
WebWire
A crime has been committed, and Resolution Games - creator of Angry Birds VR: Isle of Pigs, Bait! and Acron: Attack of the Squirrels! - is calling all Magic Leap One players to get ready to lean on their sleuthing skills as details of the studio's upcoming game emerge. The new game, created as part of the Magic Leap Independent Creator Program, is a whodunit detective game filled with mystery, psychic powers, magic and - of course - intrigue., , , , "Our upcoming game taps the imagination l...
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References

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