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Gucci

Gucci

Gucci is an Italian luxury fashion and leather goods brand.

About

Gucci is a luxury Italian fashion and leather goods brand that has had international recognition and success. Gucci began primarily as a leather luggage and equestrian accessory company and has grown to be a popular luxury brand. They now design and sell clothing, accessories, jewelry, shoes, home decor, fragrances, and more. Gucci currently has around 483 stores in operation around the world, and the brand is also featured and sold by other fashion retailers. Gucci is part of the Kering Group, and is their flagship brand. Alessandro Michelle is currently the creative director and Marco Bizzarri is the CEO of the Gucci company.

History and Development of the Brand

Founded by Guccio Gucci in 1921, Gucci began as a small leather company in Florence, Italy. The company focused primarily on saddles and other horse riding accessories; thus, the brand incorporates some of its equestrian flair within its modern designs. The brand gained popularity quickly among aristocrats throughout the 1930s and 1940s as it expanded to Rome and Milan. During this time, the brand started creating various accessories and expanding its use of materials beyond just leather. Due to a leather shortage, new textiles were invented, such as the first signature Gucci print from the 1930's (small interconnected diamonds in dark brown, woven into a tan hemp fabric) and the iconic Bamboo Bag in 1947.

The Gucci bamboo bag, 1947

Gucci opened its first New York Boutique in 1953, the same year that its founder, Guccio Gucci, passed away. Gucci met great success in the US. It was around this time that their current logo was introduced, along with their signature Flora print. In 1981, Gucci debuted its first ready-to-wear collectible. At that point, Artizio Gucci (grandson of Guccio) had taken over the company and was close to bankruptcy.

Jacquelin Onassis with original 1970 Gucci saddle bag (New York Times Style Magazine)

From 1989-1994, Dawn Mello took over as creative director at Gucci, and the company began to see success again. Tom Ford took over in 1994, leading Gucci in a new direction with a great emphasis on "sex appeal," and Gucci became a $10 billion fashion superstar.

Gucci continued to cycle through various creative directors after its ten years with Ford, including Alessandra Facchinetti and Frida Giannini. Gucci's current creative director, Alessandro Michele, was appointed the position in 2015 and has had both popularity and success.

Timeline

February 9, 2022
Gucci buys land in Ethereum game The Sandbox to create metaverse experiences
December 2020
Gucci releases new cases for Apple AirPods at a starting price of $460.
2019
Gucci has a $15.949 billion brand valuation, as calculated by Interbrand and saw 23% growth this year.
1981
At the Sala Blanca in Florence, Gucci debuts its first ready-to-wear collectibles.
1975
Gucci launches its first fragrance.
November 1953
The first Gucci Boutique opens in New York.
1947
Gucci debuts its signature Bamboo Bag
1921
Gucci is founded by Guccio Gucci as a small leather company in Florence.

Patents

Further reading

Title
Author
Link
Type
Date

Charting the Evolution of Gucci

Web

March 26, 2019

Documentaries, videos and podcasts

Title
Date
Link

Episode 1: At Home | Ouverture Of Something That Never Ended | Silvia Calderoni and Paul B. Preciado

November 16, 2020

Gucci Presents its New Exhibition 'No Space, Just A Place. Eterotopia'

May 6, 2020

Gucci Presents: Chime for Change

April 8, 2013

The Director (2013) - The Women of Gucci Scene (7/10) | Movieclips

December 21, 2018

News

Title
Author
Date
Publisher
Description
Divya Kala Bhavani
July 17, 2021
The Hindu
Digital artists in the growing fashion metaverse of NFTs and web3 are not necessarily fashion designers but could pave the way for a level playing field
David Chau
July 15, 2021
www.abc.net.au
Although Greater Sydney's lockdown is set to last for at least five weeks, people can leave their homes for "essential" shopping at Louis Vuitton, Gucci and other luxury retailers.
By COLLEEN BARRY
June 9, 2021
AP NEWS
MILAN (AP) -- Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part of a limited Gucci collection for Roblox, a step by the fashion house that prides itself on Italian craftsmanship to enter an expanding virtual space where many of its youngest admirers already are at home.
Margaux MacColl
May 28, 2021
Business Insider
People are spending more money on digital fashion and investors and brands are taking notice, pouring money into the space.
Tara Cassidy
May 25, 2021
www.abc.net.au
Pacific Fair on the Gold Coast says it has apologised to a young mother who claims a staff member told her not to breastfeed in the "high end" section of the shopping centre.
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References

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