Groww is an investment platform based in Bangalore, India. It was founded by Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal in May 2017. The founders are all former employees of Flipkart who founded Groww after noting the need for a simplistic, intuitive investment platform in India. Groww began as a direct mutual fund distribution platform. In 2020, the company began offering access to stocks, digital gold, exchange-traded funds (ETFs), Intraday trading, and initial public offerings (IPOs). As of 2021, Groww has over 1.5 crore (15 million) registered users in 900 cities. Groww participated in the YC W18 cohort of Y Combinator.
Groww's user interface has a simple design to make it easier for its users, who are largely millennials, to understand the world of investing. Groww offers zero-commission investing in direct mutual funds as well as one of the lowest brokerage charge rates for stock investing in India. Users can invest in mutual funds, including systematic investment planning (SIP) and equity-linked savings. Every fund currently available in India is available on Groww. The platform also provides access to digital gold, stocks (including ones based in the United States), and futures and options. In January 2022, Groww partnered with IDFC First Bank to offer credit lines to select users. The company plans to eventually enter the fields of insurance and neobanking.
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