FREE NOW, formerly known as mytaxi is a mobility service provider in Europe. It operates in London, Brighton, Edinburgh, Manchester, Nottingham, Oxford, Reading, Derby, and Leicester. It directly connects passengers and drivers with the use of an application.
It is a part of the mobility joint venture between BMW and Daimler, formed in February 2019. In July 2016, mytaxi merged with Hailo, a taxi app in the UK and Ireland and became Europe's largest e-hailing app.
Ron Zeghibe founded in 2009. It is currently available in more than 100 cities across Europe with over 100,000 drivers. It has 700 employees in 26 offices across Europe.