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EVEN Financial

EVEN Financial

EVEN Financial offers a B2B2C API to help connect financial institutions to consumers, and connect consumers to personalized financial products.

Founded in 2015 by current CEP Phillip Rosen, Even Financial offers a B2B2C API for financial services search. Even operates as a digital marketplace where financial services companies can target their financial products to specific users.

They use machine learning to analyze data from lenders, third parties and customers to predict what offers customers will respond to and qualify for. And, for financial institutions, they've developed an engine to handle vetting, preapproval, and regulatory compliance thereby streamlining the process. Even believes their system cuts down on defaults and charge-offs as well.

For their partner sites, a customer browsing the site will be matched directly through digital marketing and, when clicking on a product, the customer is not sent to a marketing site but instead to the products digital onboarding page. This allows financial institutions to add more customers than traditional marketing would.

For consumers, Even Financial, whether they know it is there or not, allows them to compare financial products and find products that match their needs. And with Even Financial working with the financial institutions, customers can be approved faster than they traditionally would.

Seed Round

In March, 2015, Even finished their seed round with $2.8 million raised. Canaan Partners led the round with Lerer Hippeau Ventures, Ron Suber, Brooklyn Bridge Ventures, Conversion Capital, Social Leverage, 555 Capital and Jon Kelfer participating.

Series A

Even Financial concluded their Series A in February 2018 with $3 million raised. American Express Ventures led the round, which included investment from Plug & Play and Arab Angels.

In a second Series A, held August 2018, Even Financial raised $18.8 million. GreatPoint Ventures led the round. Goldman Sachs Principal Strategic Investments, Canaan Partners, F-Prime Capital, Lerer Hippeau, Jacob Gibson and Jason Owen participated in the round.

Corporate Round

In September 2019, Even Financial raised $25 million. The round was led by Citi Ventures and MassMutual Ventures. Participation included LendingClub, American Express Ventures, Canaan Partners, F-Prime Capital, GreatPoint Ventures and Goldman Sachs Principal Strategic Investments.


September 4, 2019
Even Financial Announces Strategic Investments from Citi Ventures, MassMutual Ventures, and LendingClub

Even Financial ("Even"), the leading API for financial services search, acquisition, and monetization, announced today that it has raised a $25 million strategic round of investment led by Citi Ventures.

August 1, 2019
Even Financial ("Even"), the leading API for financial services search, acquisition, and monetization, announced today that Chris Scott has joined the firm as Chief Revenue Officer.
August 2018
EVEN Financial raises a $18,800,000 series A round from Canaan Partners, F-Prime Capital Partners, Goldman Sachs, GreatPoint Ventures and Lerer Hippeau Ventures.

Funding rounds



Adam Richard

Software Engineer

Aesa Kamar

Senior Software Engineer

Alex Roussos

Lead Software Engineer

Alex Whiteside

Senior Software Engineer

Alissa Malowitz

Executive Assistant

Alyssa Folickman

Partner Manager

Alyssa Nowicky

HR Associate/Jr. Recruiter

Artie Pesh-Imam

Senior Software Engineer

Ashe Austaire

Web Developer

Austin Johnson

Devops Engineer

Austin Montgomery

Software Engineer

Barry Nelson

VP, Solutions Architect

Bayarmunkh Davaadorj

Senior Software Engineer

Bethany Patterson

VP, Account Management

Brandon Lang

Senior Partner Manager


Office Dog

Chris Bunk

VP, Engineering

Chris Scott


Christopher Lamonica

Marketing Coordinator

Christopher Schellens

Director, Strategy

Claudia Thompson

Customer Service Manager

Clayton Goggil

Business Analyst

Danette Ceriano

Director, Partner Management

David Corvi

Data Scientist

Dustin Kim

Software Engineer

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Further reading


Documentaries, videos and podcasts


Even: Find the Right Loan at the Best Rate

April 7, 2016

Even: For Merchants

April 7, 2016

Even: For Online Financial Services

April 7, 2016




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