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Creator, formerly known as Momentum Machines, developed and deployed a burger-making robot over eight years before opening its first restaurant location in San Francisco in September 2018. Steven Frhen and CEO Alex Vardakostas founded the company in 2009. All burgers made by Creator are made-to-order, grinding the brisket and beef only once an order is placed. The process is entirely automated, including the assembly of the burger on the bun. The automated burgers at the Creator restaurant cost $6 each, whereas similar burgers assembled by humans would typically cost anywhere from $12-$18 in the San Francisco Bay Area.
Creator initially made one burger but now has a full farm-to-table menu with various burgers and side options available to choose from. The company works with several locally sourced partners to provide its products:
Creator automated burger robot
- Country Natural Beef
- Tractor Beverages
- McVicker Pickle
- Zero Foodprint
- Plenty
- Tartine Bakery
- Le Boulagner
- Local Spicery
- Samovar
- Fort Point
- Moonlight Brewing
