Casper is a global sleep company that launched a comfortable mattress that is sold directly to consumers, addressing the problem of commission driven and inflated prices. The company started by creating a comfortable mattress and shipping it to peoples' door in a tiny box.
Casper as an online mattress startup company was that established in 2014 and quickly turned to a social media phenomenon, with celebrities like Kylie Jenner posting pictures of their new mattresses on Instagram and YouTube, and influencers posting videos where they pull a new Casper mattress out of a cardboard box after it reached their doorsteps.
Today, Casper is a billion-dollar mattress company that is leading the charge of online retailers that are disrupting an industry that was previously dominated by companies who sell mattresses out of large warehouses.
Casper's researchers, designers, and engineers who work at Casper Labs spend their time studying sleep and creating products that are based on customers' needs and feedback, and the result of this brings about innovative sleep products.
Mattress Retailer Casper Raises $100M at $1.1B Valuation Amid IPO Rumors