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AdEx Network is a developer of digital advertising software. The AdEx protocol facilitates the trading of advertising space or time, including the verification and proof of its occurrence. It handles interactions between publishers, advertisers, and end users through the combination of traditional peer-to-peer technology, cryptography, and blockchain technology.
AdEx operates on a CPM pricing model and expects to include other bidding models, like CPC, in the future. When a user signs up as an advertiser, they can begin running campaigns when they fund their account. New publishers are required to have their sites verified before they can begin.
The verification process takes about twenty-four hours. The Ambire AdEx platform operates in DAI stablecoin cryptocurrency, and there are three major kinds of deposit methods that users can choose from: direct deposit in DAI; fiat money deposits in GBP, EUR, USD, CAD, and others; and BTC, ETH or XRP deposits supported by Changelly.