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Ambire AdEx (ADX)

Ambire AdEx (ADX)

AdEx brings full transparency to digital advertising, reduces ad fraud and protects end users’ privacy.

Ambire AdEx (ADX), previously known as AdEx Network, developing a new-generation solution for digital advertising and a DeFi-focused crypto wallet. After a successful crowdfunding campaign in 2017, Ambire was the first startup to release an open-source protocol for decentralized advertising in 2018 and the first ad network processing payments on the Ethereum blockchain.

By using payment channels, Ambire AdEx ensures full transparency for all involved parties. Moreover, Ambire is using its own Layer-2 scaling solution called OUTPACE to facilitate micropayments per impression between its advertisers and publishers, processing more than 2,5 million transactions daily.

After successful beta tests, the team released the Ambire AdEx platform in 2020 and scaled it to 16,000 registered advertisers and publishers generating more than 80 million monthly impressions. In August 2020 Ambire started incentivized staking and liquidity providing programs for the $ADX token, interacting with the DeFi ecosystem and engaging its community into actively supporting the stability of the advertising exchange.

In 2021, Ambire announced [Ambire Wallet](https://www.adex.network/wallet/) - a full-featured cryptocurrency wallet, designed to simplify and democratize using crypto and DeFi tools in everyday life. Created with both crypto novices and veterans in mind, it offers accessible UX, hassle-free onboarding, automatic gas management, hardware wallet support and much more. Ambire Wallet is the easiest and simplest way to enter the world of decentralized finance and cryptocurrencies.

The wallet is currently in private Beta, expected to be released to the general public soon.

Ambire is the new name of AdEx Network - a company developing describes itself as a new-generation solution for digital advertising and a DeFi-focused crypto wallet.

Ambire originated in 2017 as a decentralized ad exchange and subsequently expanded into a full protocol for trading of advertising space/time. Later on, the team added Ambire wallet to the company portfolio.

The Ambire AdEx protocol It covers all interactions between publishers, advertisers and end users. It works through micropayments on Ethereum by utilising the OUTPACE layer 2 payment channels, and offers DeFi staking of its native ADX token.

The Ambire team also develops an open source platform built on top of the Ethereum implementation of the protocol, available at https://platform.adex.network/. Since the public launch of the platform in 2020, it has gained more than 16,000 registered users and has processed billions of micropayments on the blockchain.

ADX is the native utility token that is used for incentivizing validator uptime and ensuring the smooth running of all advertising campaigns on the Ambire AdEx platform.

Validators are appointed for each advertising campaign on the platform, and are responsible for processing the micropayments between publishers and advertisers through layer 2 payment channels. The more tokens are staked, the stronger the reliability guarantees of the validator network. As of late 2021, the staking APY is over 45%.

Staking

In January 2020, Ambire launched the company’s staking portal to support the work of the ad exchange. With this option, ADX holders can receive rewards for staking their tokens. These rewards were initially limited to a portion of the validator fees paid per campaign on the Ambire AdEx advertising platform. In September the same year, staking was expanded to include security mining as well, and soon after a Loyalty Pool was added too, using Chainlink price feeds.

Learn more about staking

Ambire Wallet

Ambire Wallet is a full-featured cryptocurrency wallet, designed to simplify and democratize using crypto and DeFi tools in everyday life. Designed for both crypto novices and veterans, it offers accessible UX, hassle-free onboarding, automatic gas management, hardware wallet support and much more. Ambire Wallet is the easiest and simplest way to enter the world of decentralized finance and cryptocurrencies. The wallet is currently in private Beta, expected to be released to the general public soon.

How Many ADX Coins Are There in Circulation?

Ambire (then AdEx Network) launched on June 30, 2017 with 100,000,000 ADX tokens created at that date. In September 2020, the company team performed a token upgrade that allowed for an additional 50 million tokens to be minted. To date, the total number of coins in circulation is 114,160,982 ADX.

Who Are the Founders of Ambire?

Ambire was created by Ivo Georgiev and Dimo Stoyanov - seasoned entrepreneurs with a track record of success. The duo is also the powerplant behind the media streaming platform Stremio that has 18+ million users around the globe.

Today, a team of 20 professionals works on the Ambire advertising platform and DeFi wallet.

AdEx is a decentralized blockchain-based Ad Exchange platform aimed at addressing common existing problems in online advertising that was founded in 2017 by Ivo Georgiev and Dimo Stoyanov in Russia. AdEx is a fully transparent exchange platform that is built using Ethereum smart contracts. Problems AdEx seeks to address include advertising fraud, privacy issues, consent to receive sponsored messages, and others.

Funding
Initial Coin Offering (ICO)

On June 30, 2017 AdEx held their Initial Coin Offering (ICO) and raised ~10, 000,000 in funding.

AdEx is a decentralized blockchain-based Ad Exchange platform aimed at addressing common existing problems in online advertising that was founded in 2017 by Ivo Georgiev and Dimo Stoyanov, in Russia.

AdEx is a fully transparent exchange platform that is built using Ethereum smart contracts. AdEx stands for advertising exchange, and it provides a user portal for publishers to negotiate advertising contracts, and for internet users to decide the type of ads they are shown. Users are able to manage data and profile privacy towards advertisers. Problems AdEx seeks to address include advertising fraud, privacy issues, consent to receive sponsored messages, and others. The platform can track the impression of ads and clicks on pages, and is able to legitimate clicks on a page (incentivizing against false clicks).

The decentralized platform aims to perform targeted and personalized advertising much like social media platforms such as YouTube and Facebook. The strategy these outlets provide for advertisers allows them and publishers to maximize return on investments and target ads to specific demographics and user interests.

Funding
Initial Coin Offering (ICO)

On June 30, 2017 AdEx held their Initial Coin Offering (ICO) and raised ~10, 000,000 in funding.

Timeline

Funding Rounds

Patents

Further Resources

Title
Author
Link
Type
Date

$ADX Staking Now Live in Ambire Wallet - The Ambire Blog

MerryLooks

Web

March 23, 2022

ADEX CRYPTO NEXT 100?

Web

November 24, 2021

...

References

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