WayRay is a Moscow-based developer of holographic augmented reality technologies for the automotive industry.
WayRay is a company with offices in several countries, including, Russia, Switzerland, China, Germany, and the United States, developing windshield holographic augmented reality (AR) for connected cars. The technology is used to project navigational, speed, object distance, and other information on the lower portion of vehicle windshields, allowing drivers to focus on the road while still accessing the directional navigation and other driving information.