Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world.
In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, marking the beginning of a new era for crystal.
Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s. The world’s fascination with a new brand of jewellery and crystal figurines began. With the introduction of the annual limited-edition Christmas ornament, a new tradition was born for collectors around the world.
For over 35 years, Swarovski has captivated the world with unique pieces like the Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches. In 2008, the magical 'Crystal Forest' interior design was implemented in stores worldwide, welcoming shoppers to an architectural crystal wonderland.
The crystal firm has seven factories and more than 2,350 stores worldwide. In 2013, Swarovski's entertainment arm co-produced its first Hollywood movie Romeo and Juliet. Langes- Swarovski personally also owns Sparkling Hill, a health spa in Canada decked out with more than 3.5 million Swarovski crystals. He also has vineyards in China and Argentina which are run by son Michael. His other son, Markus, sits on Swarovski's board.