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Sojern utilizes an artificial intelligence platform to provide marketing solutions. The company was founded by Gordon Whitten and William E. Fisher, in 2007, in San Francisco, California, United States.
The company works with hotels, attractions, destinations, cruises, and transportation services to help advertise to travelers. The company also runs ads on social media and search sites, provides ad targeting, and offers direct bookings to their partners. Some of their solutions include commission-based pricing structures for direct marketing, multi-channel programs, subscription pricing structures, and co-op marketing opportunities.
Their marketing channels include Google, Hulu, xandr, Roku, theTradeDesk, Facebook, Instagram, Bing, Kayak, trivago, skyscanner, wego, Tripadvisor, LinkedIn, and YouTube. For hotels, Sojern offers targeted ads to travelers, direct booking, campaign tracking and monitoring, and an increase in advertising speed. They have worked with hotels such as Choice Hotels, Nayara Resort, Hotel Miramonti, Fairmont Hotels and Resorts, and more.
