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Frontegg is a user management platform for B2B software as a service.


Frontegg is a Tel Aviv-based technology company that has developed a user management platform of the same name. The platform is meant to be used by businesses at any stage of growth, including enterprise clients. The platform is designed for business to business (B2B) companies and can be used in industries such as cybersecurity, medicine, and financial technology.

The company was founded in 2019 by Sagi Rodin and Aviad Mizrachi. Clients who have used Frontegg include Pay., ba/ance, Cynerio, Talon, and DataDog.

Authentication and Login

Frontegg has a variety of authentication and login features, such as a simple login box where the client's customers can quickly authenticate and log into the website. Enterprise-level clients can utilize a feature that enables them to add single sign-on (SSO) to be integrated into the enterprise's identity provider with protocols such as SAML and OIDC.

Other authentication features include allowing a client's users to log in using social logins, such as Google or GitHub, multi-factor authentication, and passwordless authentication.

Admin portal

Frontegg's admin portal is intended to be used by end-users for control over their account. Features in the admin portal include team management, where users can create profiles for their team members and allocate tasks, and audit logs, which show the user the activity on the account.

The admin portal also has a webhook feature, which allows a user's customers to subscribe to webhook notifications. Other features include an API token that enables users to generate and manage API tokens for their customers and subscription capabilities so the user can manage its customers' subscriptions through Frontegg.


Businesses wanting to use the platform can start for free and then choose a monthly subscription plan based on their needs. Pictured below is an example of Frontegg's pricing plans.

An example of Frontegg's pricing plans
Use Cases

Frontegg has several use cases:

  • User management features, such as authentication and profiles
  • The self-service enablement-admin portal allows users to control their own account
  • Enterprise-larger businesses can use the platform for multi-tenant SaaS controls and audit logs


July 2022
Frontegg raises a $40,000,000 series B round.
December 1, 2021
Frontegg raises a $25,000,000 series A round from Global Founders Capital, Insight Partners and Pitango Venture Capital.
October 14, 2020
Frontegg raises a $5,000,000 seed round from Pitango Venture Capital.
September 2019
Frontegg is founded.

Funding Rounds


Further Resources


Authentication in Microservices: Approaches and Techniques | Frontegg


February 3, 2022

Authentication vs Authorization: Factors, Methods, and Techniques | Frontegg


January 16, 2022

Frontegg | Blog


February 3, 2022

Frontegg Auth and Self-Service Builder: User Management for the PLG era


December 6, 2021

Intro To Frontegg


January 23, 2022


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