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Dior

Dior

Dior is a french luxury fashion house founded in 1946 by Christian Dior.

Christian Dior SE (French: [kʁistjɑ̃ djɔʁ]), commonly known as Dior, is a French luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world's largest luxury group.

Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH.

The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. This brand just sells shoes and clothing and can only be bought in Dior stores. Haute couture is under the Christian Dior Couture division. Pietro Beccari has been the CEO of Christian Dior Couture since 2018.

Dior flagship store in Paris

Founding

The House of Dior was established on 16 December 1946 at 30 Avenue Montaigne in Paris. However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac.Boussac had originally invited Dior to design for Philippe et Gaston, but Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand. The new couture house became a part of "a vertically integrated textile business" already operated by Boussac. Its capital was at FFr 6 million and workforce at 80 employees.The company was really a vanity project for Boussac and was a "majorly owned affiliate of Boussac Saint-Freres S.A. Nevertheless, Dior was allowed a then-unusual great part in his namesake label (legal leadership, a non-controlling stake in the firm, and one-third of pretax profits) despite Boussac's reputation as a "control freak". Dior's creativity also negotiated him a good salary.

Timeline

October 2019
Dior apologized to China for using a map of China that excluded Taiwan
2018
Kim Jones was named the men's artistic director for the house.
2017
Dior renovated and expanded its Madrid store. The brand celebrated the opening of the new boutique in a masked ball attended by a number of Spanish celebrities like Alejandro Gómez Palomo.
April 2016
New Dior flagship boutique opened in San Francisco, with a party hosted by Jaime King.
2016
Maria Grazia Chiuri was named the women's artistic director for Dior.
March 2015
It was announced that Rihanna was chosen as the official spokeswoman for Dior; this makes her the first black woman to take the spokeswoman position at Dior.
2015
Israeli model Sofia Mechetner was chosen to be the new face of Dior.
August 4, 2011
Dior (@Dior) | Twitter
December 16, 1946
The House of Dior was established on 16 December 1946 at 30 Avenue Montaigne in Paris
December 1946
Dior was founded by Christian Dior.

Patents

Further Resources

Title
Author
Link
Type
Date

Christian Dior, haute couture and ready-to-wear - Fashion & Leather Goods - LVMH

Web

February 2, 2022

Dior Untold - Podcast Episode 3: THE POWER OF RED

Web

July 28, 2021

How Christian Dior Invented Fashion (History of Dior Pt.1)

Web

November 8, 2017

How Christian Dior Invented Fashion (History of Dior Pt.1)

Web

November 8, 2017

What The HELL is DIOR Anyway? : History Behind the Hype | WTH

Web

September 17, 2020

News

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References

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