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CrowdTwist

CrowdTwist

A loyalty rewards software company. It was acquired by Oracle on November 8, 2019.

CrowdTwist is a New York City-based software-as-a-service company that is a multi-channel customer relationship and loyalty platform. The technology has been used by companies such as Pepsi, the Miami Dolphins, and Sony Music.

Product

The software offered by the company has a user-friendly interface where clients can track and reward both purchase and non-purchase related activities. It also collects customer data so that the client can target its most loyal audience. The software can create personalized marketing experiences on the platform to advertise product or solutions offers that are relevant to the the individual in the target audience.

CrowdTwist allows for clients to offer rewards to their customers in the forms of gift cards, sweepstakes, digital downloads, charitable donations, and personalized experiences. The platform also has an analytics feature that presents data in the form of dashboards and visuals. The client so they can utilize data for future marketing efforts and campaigns.

Timeline

November 8, 2019
CrowdTwist is acquired

The company is acquired by Oracle.

September 19, 2011
CrowdTwist raises a $6,000,000 series A round from BDMI, Fairhaven Capital Partners, MDC Ventures, SoftBank Capital and Techstars.
March 15, 2011
CrowdTwist raises a $750,000 seed round.

Funding rounds

People

Name
Role
LinkedIn

Adam Rothenberg

Investor

Bob Pasker

Investor

Calvin Wong

Investor

Charles Deutsch

Investor

Christian Brucculeri

Investor

Darren Herman

Investor

Dave Carlson

Investor

Irving Fain

Founder

Jason Finger

Investor

Joe Medved

Board member

Josh Bowen

Founder

Luteechia Montague

Employee

Michael Montero

Founder

Nikhil Kalghatgi

Investor

Paul Young

Employee

Peter Chen

Investor

Scott Matthews

Shaun Abrahamson

Investor

Taylor Davidson

Investor

Urs Cete

Investor

Further reading

Title
Author
Link
Type
Date

CrowdTwist is Named a Leader in Loyalty Technology Platforms

CrowdTwist

Web

April 9, 2019

Oracle buys CrowdTwist to help boost customer loyalty

Mike Wheatley

Web

October 2, 2019

Documentaries, videos and podcasts

Title
Date
Link

Announcing Infor Loyalty powered by CrowdTwist

March 4, 2019

Companies

Company
CEO
Location
Products/Services

References

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