CrowdTwist is a New York City-based software-as-a-service company that is a multi-channel customer relationship and loyalty platform. The technology has been used by companies such as Pepsi, the Miami Dolphins, and Sony Music.
The software offered by the company has a user-friendly interface where clients can track and reward both purchase and non-purchase related activities. It also collects customer data so that the client can target its most loyal audience. The software can create personalized marketing experiences on the platform to advertise product or solutions offers that are relevant to the the individual in the target audience.
CrowdTwist allows for clients to offer rewards to their customers in the forms of gift cards, sweepstakes, digital downloads, charitable donations, and personalized experiences. The platform also has an analytics feature that presents data in the form of dashboards and visuals. The client so they can utilize data for future marketing efforts and campaigns.
The company is acquired by Oracle.
CrowdTwist is Named a Leader in Loyalty Technology Platforms
April 9, 2019
Oracle buys CrowdTwist to help boost customer loyalty
October 2, 2019
Documentaries, videos and podcasts
Announcing Infor Loyalty powered by CrowdTwist
March 4, 2019