The software offered by the company has a user-friendly interface where clients can track and reward both purchase and non-purchase related activities. It also collects customer data so that the client can target its most loyal audience. The software can create personalized marketing experiences on the platform to advertise product or solutions offers that are relevant to the the individual in the target audience.
CrowdTwist allows for clients to offer rewards to their customers in the forms of gift cards, sweepstakes, digital downloads, charitable donations, and personalized experiences. The platform also has an analytics feature that presents data in the form of dashboards and visuals. The client so they can utilize data for future marketing efforts and campaigns.
Timeline
The company is acquired by Oracle.
Funding rounds
People
Adam Rothenberg
Investor
Bob Pasker
Investor
Calvin Wong
Investor
Charles Deutsch
Investor
Christian Brucculeri
Investor
Darren Herman
Investor
Dave Carlson
Investor
Irving Fain
Founder
Jason Finger
Investor
Joe Medved
Board member
Josh Bowen
Founder
Luteechia Montague
Employee
Michael Montero
Founder
Nikhil Kalghatgi
Investor
Paul Young
Employee
Peter Chen
Investor
Scott Matthews
Shaun Abrahamson
Investor
Taylor Davidson
Investor
Urs Cete
Investor
Further reading
CrowdTwist is Named a Leader in Loyalty Technology Platforms
CrowdTwist
Web
April 9, 2019
Oracle buys CrowdTwist to help boost customer loyalty
Mike Wheatley
Web
October 2, 2019
Documentaries, videos and podcasts
Announcing Infor Loyalty powered by CrowdTwist
March 4, 2019
