CleverTap is a software company offering a customer lifecycle and engagement platform as a mobile marketing suite that is headquartered in Mountain View, California and was founded in 2013 by Anand Jain, Sunil Thomas, and Suresh Kondamudi. Customers using the CleverTap platform are working in industries such as travel & transportation, media & entertainment, food technology, and financial technology. Features of CleverTap include: audience analytics, automated segmentation, omnichannel engagement, campaign optimization, and data privacy and security.
On August 3, 2015 CleverTap announced raising $8 million in series A funding from Sequoia Capital India (lead investor) and Accel. The company plans on using their series A funding to create an API for developers and a new engagement platform.
On November 1, 2017 CleverTap announced raising $6 million in venture funding from Sequoia Capital India, Recruit Holdings, and Accel. The company plans on using their venture funding to expand its customer base and to further develop its product.
On April 10, 2019 CelverTap announced raising $26 million in series B funding from Sequoia Capital India (lead investor), Tiger Global Management, and Accel. The company plans on using their series B funding to increase its platform data science capabilities and scalability.
On October 15, 2019 CleverTap announced raising $35 million in series C funding from Tiger Global Management and Sequoia Capital India. At the time of raising their series C funding CleverTap had a company evaluation of $385 million. A partner of Accel, Prashanth Prakash, made the following statements regarding CleverTap at the time of receiving their series C funding:
CleverTap is meeting the growth and retention needs of some of the fastest-growing consumer apps. Powered by the next generation of data science-enabled capabilities, it is allowing companies to automate their marketing decisions — leading to better business outcomes. And we are excited to bring our expertise to CleverTap to support them in this mission.