Cien

Cien is an artificial intelligence company that has created an application that can track and analyze a sales team's progress regarding sales transactions.

The company uses customer-relationship management technology to measure how well a user's sales team is performing. The application also takes into consideration human and behavioral elements that may impact a sales transaction.

The key performance indicator feature on the application matches the best sales representatives to the clients with the most potential with the intended result of a completed transaction. The application has technology that can measure various components of each sale so that the sales team member can improve. Such components include product features, competitiveness, , content, and training. Cien uses a company's data to create plans for sales and forecasting leads and successful deals. The data is also used to gauge the company's return on investment, allowing it to see the economic impact of the sales team.