Brud is a Los Angeles-base company that uses artificial intelligence company that creates social media personas, some of which have become Instagram influencers.The company's stated goal is to construct a more tolerant world by using cultural understanding and technology. The most famous robotics creation from the company is known as "Lil Miquela", which is an avatar that has over 1.4 million followers on social media.
Brud created a robotics persona called "Lil Miquela". The avatar has a background story and regularly updates its social media accounts. It is a trendy persona presenting as a 19-year old Los Angeles-based female that wears brands such as Chanel and Burberry and has even released a top ten Spotify song.
The company hopes to make more computer generated images with the same success as Lil Miquela so that they can usher in a new age of influencers on social media that impact other realms, such as the music or advertising industry.It is the company's intent that all of their future characters be interwoven with each other's story lines.
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