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Brud

Brud

A software media company that creates complex digital characters. It is located in Los Angeles, California and was founded in 2014.

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Contents

Brud is a Los Angeles-base company that uses artificial intelligence company that creates social media personas, some of which have become Instagram influencers.The company's stated goal is to construct a more tolerant world by using cultural understanding and technology. The most famous robotics creation from the company is known as "Lil Miquela", which is an avatar that has over 1.4 million followers on social media.

Product

Brud created a robotics persona called "Lil Miquela". The avatar has a background story and regularly updates its social media accounts. It is a trendy persona presenting as a 19-year old Los Angeles-based female that wears brands such as Chanel and Burberry and has even released a top ten Spotify song.

The company hopes to make more computer generated images with the same success as Lil Miquela so that they can usher in a new age of influencers on social media that impact other realms, such as the music or advertising industry.It is the company's intent that all of their future characters be interwoven with each other's story lines.

Timeline

May 15, 2015
Brud raises a $6,000,000 series A round.

Funding Rounds

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Patents

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Further Resources

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Author
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Date

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https://www.facebook.com/brud.fyi/posts/

Web

The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

Jonathan Shieber

https://techcrunch.com/2018/04/23/the-makers-of-the-virtual-influencer-lil-miquela-snag-real-money-from-silicon-valley/

Web

Trevor McFedries & Sara Decouis One of the 500 People Shaping the Global Fashion Industry in 2018

https://www.businessoffashion.com/community/people/trevor-mcfedries-sara-decou

Web

References

brud.fyi
Is a
Organization
Organization
Funding round
Funding round
Company
Company

Company attributes

Industry
Artificial Intelligence (AI)
Artificial Intelligence (AI)
Robotics
Robotics
‌
Avatar (computing)
Synthetic Media
Synthetic Media
Machine learning
Machine learning
Computer Vision
Computer Vision
Technology
Technology
‌
AI avatar generation
Location
Los Angeles
Los Angeles
United States
United States
B2X
B2B
B2B
Founder
Trevor McFedries
Trevor McFedries
‌
Sara DeCou
Pitchbook URL
pitchbook.com/profiles...180867-79
Number of Employees (Ranges)
50 – 99
Investors
Macro Ventures
Macro Ventures
Simon Venture Group
Simon Venture Group
Sequoia Capital
Sequoia Capital
BoxGroup
BoxGroup
Simon Ventures
Simon Ventures
Craft Ventures
Craft Ventures
Founded Date
2014
Email Address
info@brud.fyi
Total Funding Amount (USD)
6,000,000
Latest Funding Round Date
May 15, 2015
Competitors
Hive (machine learning company)
Hive (machine learning company)
Glassdoor ID
2557367
Latest Funding Type
Series A round
Series A round
Wellfound ID
brud-1

Funding Round attributes

Funding Type
Series A round
Series A round
Funding Round Amount (USD)
6,000,000
Investment
Sequoia Capital
Sequoia Capital
Funding Round Date
May 15, 2018

Other attributes

Company Operating Status
Active
Latest Funding Round Amount (USD)
6,000,000
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