Brud

Brud

A software media company that creates complex digital characters. It is located in Los Angeles, California and was founded in 2014.

Brud is a Los Angeles-base company that uses artificial intelligence company that creates social media personas, some of which have become Instagram influencers.The company's stated goal is to construct a more tolerant world by using cultural understanding and technology. The most famous robotics creation from the company is known as "Lil Miquela", which is an avatar that has over 1.4 million followers on social media.

Product

Brud created a robotics persona called "Lil Miquela". The avatar has a background story and regularly updates its social media accounts. It is a trendy persona presenting as a 19-year old Los Angeles-based female that wears brands such as Chanel and Burberry and has even released a top ten Spotify song.

The company hopes to make more computer generated images with the same success as Lil Miquela so that they can usher in a new age of influencers on social media that impact other realms, such as the music or advertising industry.It is the company's intent that all of their future characters be interwoven with each other's story lines.

Timeline

People

Name
Role
LinkedIn

Nicole de Ayora

Director of Operations

Sara DeCou

Co-founder

Trevor McFedries

Co-founder

Further reading

Title
Author
Link
Type
Date

The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

Jonathan Shieber

Web

Trevor McFedries & Sara Decouis One of the 500 People Shaping the Global Fashion Industry in 2018

Web

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Tiffany Hsu
June 17, 2019
www.nytimes.com
From Calvin Klein to KFC, the rise of the computer-generated influencer on social media.

References

Golden logo
Text is available under the Creative Commons Attribution-ShareAlike 4.0; additional terms apply. By using this site, you agree to our Terms & Conditions.