Golden Recursion Inc. logoGolden Recursion Inc. logo
Advanced Search


French luxury fashion house that was founded by couturière Coco Chanel in 1910

Chanel is a French luxury fashion house that was founded by couturière Coco Chanel in 1910. It focuses on women's ready-to-wear clothes, luxury goods and accessories. The company is currently owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel.

In her youth, Gabrielle Chanel gained the nickname "Coco" from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women's taste for elegance in dress, with blouses, suits, trousers, dresses, and jewellery (gemstone and bijouterie) of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion. The Chanel product brands have been personified by male and female fashion models, entertainers, and actresses, including Margot Robbie, Lily-Rose Depp, Nicole Kidman, Keira Knightley, Kristen Stewart, G-Dragon, Pharrell Williams, Cara Delevingne, Nana Komatsu, Jennie Kim, and Marilyn Monroe.

Chanel is well known for the perfume Chanel No. 5 and the Chanel Suit. Chanel's use of jersey fabric produced garments that were comfortable and affordable. Chanel revolutionized fashion – both high fashion (haute couture) and everyday fashion (prêt-à-porter) – by replacing structured-silhouettes, based upon the corset and the bodice, with garments that were functional and at the same time flattering to the woman's figure.

In the 1920s, the simple-line designs of Chanel couture made popular the 'flat-chested' fashions that were the opposite of the hourglass figure achieved by the fashions of the late 19th century – the Belle Époque of France (c. 1890–1914), and the British Edwardian era (c. 1901–1919). Chanel used colors traditionally associated with masculinity in Europe, such as grey and navy blue, to denote feminine boldness of character. The clothes of the House of Chanel featured quilted fabric and leather trimmings; the quilted construction reinforces the fabric, the design, and the finish, producing a garment that maintains its form and function while being worn. An example of such haute couture techniques is the woolen Chanel suit – a knee-length skirt and a cardigan-style jacket, trimmed and decorated with black embroidery and gold-coloured buttons. The complementary accessories were two-tone pump shoes and jewellery, usually a necklace of pearls, and a leather handbag.


Her first launch

She launched her first perfume called Chanel No. 5. Also, she designs The Little Black Dress.

Chanel choose Deauville, a seaside resort in Normandy, as the location for her second boutique and expands her range to include a collection of jersey 'sportswear'.
Coco Chanel opens her first store at 21 Rue Cambon in Paris aged 27.



Further Resources


Chanel | Spring Summer 2022 | Full Show


October 5, 2021

Coco - Inside CHANEL


September 12, 2013

COCO MADEMOISELLE, the film with Keira Knightley - CHANEL Fragrance


March 8, 2011

Huge CHANEL 22P Haul 💕 *the cutest* New Bag, Jewellery, RTW Pre Spring Summer 2022


February 16, 2022

INFINITE TWEED, the Film of the CHANEL Fall-Winter 2022/23 Ready-to-Wear Show -- CHANEL Shows


March 8, 2022


By Suzanne Bearne
June 20, 2021
BBC News
With stores closed the beauty industry has embraced augmented reality testing apps.
June 19, 2021
/PRNewswire/ -- The global rings market is poised to grow by USD 45.26 million during 2020-2024, progressing at a CAGR of almost 7% during the forecast period....
BBC News
April 21, 2021
BBC News
The EU General Court ruled that the differences between the firms' logos "are significant".
Space Lace Auctions
November 30, 2020
/PRNewswire/ -- From Courtney Love to Lenny Kravitz, Tilda Swinton to Kendall Jenner, fashion-minded stars of stage, screen and runway all know the name "Space...
Reuters Editorial
June 18, 2020
The luxury industry will feel the fallout from the coronavirus crisis for the next two years if not longer, Chanel's chief financial officer said on Thursday, warning the French fashion label's 2020 revenues and profit would be significantly hit.


Golden logo
By using this site, you agree to our Terms & Conditions.