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Gabrielle Bonheur "Coco" Chanel (/ʃəˈnɛl/ shə-NEL; 19 August 1883 – 10 January 1971) was a French fashion designer and businesswoman. The founder and namesake of the Chanel brand, she was credited in the post-World War I era with popularizing a sporty, casual chic as the feminine standard of style, replacing the "corseted silhouette" that was dominant beforehand. She is the only fashion designer listed on Time magazine's list of the 100 most influential people of the 20th century.A prolific fashion creator, Chanel extended her influence beyond couture clothing, realizing her aesthetic design in jewellery, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product, and Chanel herself designed her famed interlocked-CC monogram, which has been in use since the 1920s.
During the German occupation of France during World War II, Chanel was criticized for being too close to the German occupiers to boost her professional career; one of Chanel's liaisons was with a German diplomat, Baron (Freiherr) Hans Günther von Dincklage. After the war, Chanel was interrogated about her relationship with von Dincklage, but she was not charged as a collaborator due to intervention by British Prime Minister Winston Churchill. After several post-war years in Switzerland, she returned to Paris and revived her fashion house. In 2011, Hal Vaughan published a book about Chanel based on newly declassified documents, revealing that she had collaborated directly with the Nazi intelligence service, the Sicherheitsdienst. One plan in late 1943 was for her to carry an SS peace overture to Churchill to end the war.
Early life
Gabrielle Bonheur Chanel was born in 1883 to Eugénie Jeanne Devolle Chanel, known as Jeanne, a laundrywoman, in the charity hospital run by the Sisters of Providence (a poorhouse) in Saumur, Maine-et-Loire. She was Jeanne's second child with Albert Chanel; the first, Julia, had been born less than a year earlier. Albert Chanel was an itinerant street vendor who peddled work clothes and undergarments, living a nomadic life, traveling to and from market towns. The family resided in rundown lodgings. In 1884, he married Jeanne Devolle, persuaded to do so by her family who had "united, effectively, to pay Albert."
At birth, Chanel's name was entered into the official registry as "Chasnel". Jeanne was too unwell to attend the registration, and Albert was registered as "travelling". With both parents absent, the infant's last name was misspelled, probably due to a clerical error.
She went to her grave as Gabrielle Chasnel because to correct legally the misspelled name on her birth certificate would reveal that she was born in a poorhouse hospice. The couple had six children—Julia, Gabrielle, Alphonse (the first boy, born 1885), Antoinette (born 1887), Lucien, and Augustin (who died at six months)—and lived crowded into a one-room lodging in the town of Brive-la-Gaillarde.
When Gabrielle was 11, Jeanne died at the age of 32. The children did not attend school. Her father sent his two sons to work as farm laborers and sent his three daughters to the convent of Aubazine, which ran an orphanage. Its religious order, the Congregation of the Sacred Heart of Mary, was "founded to care for the poor and rejected, including running homes for abandoned and orphaned girls". It was a stark, frugal life, demanding strict discipline. Placement in the orphanage may have contributed to Chanel's future career, as it was where she learned to sew. At age eighteen, Chanel, too old to remain at Aubazine, went to live in a boarding house for Catholic girls in the town of Moulins. he said that when her mother died, her father sailed for America to seek his fortune, and she was sent to live with two aunts. She also claimed to have been born a decade later than 1883 and that her mother had died when she was much younger than 11.
Battle for control of Parfums Chanel
Signature scent of the House of Chanel, Chanel No. 5
Sleeping with the Enemy, Coco Chanel and the Secret War written by Hal Vaughan further solidifies the consistencies of the French intelligence documents released by describing Coco as a "vicious antisemite" who praised Hitler.
World War II, specifically the Nazi seizure of all Jewish-owned property and business enterprises, provided Chanel with the opportunity to gain the full monetary fortune generated by Parfums Chanel and its most profitable product, Chanel No. 5. The directors of Parfums Chanel, the Wertheimers, were Jewish. Chanel used her position as an "Aryan" to petition German officials to legalize her claim to sole ownership.
On 5 May 1941, she wrote to the government administrator charged with ruling on the disposition of Jewish financial assets. Her grounds for proprietary ownership were based on the claim that Parfums Chanel "is still the property of Jews" and had been legally "abandoned" by the owners.
She wrote:
I have an indisputable right of priority ... the profits that I have received from my creations since the foundation of this business ... are disproportionate ... [and] you can help to repair in part the prejudices I have suffered in the course of these seventeen years.
Chanel was not aware that the Wertheimers, anticipating the forthcoming Nazi mandates against Jews had, in May 1940, legally turned control of Parfums Chanel over to Félix Amiot, a Christian French businessman and industrialist. At war's end, Amiot returned "Parfums Chanel" to the hands of the Wertheimers.
During the period directly following the end of World War II, the business world watched with interest and some apprehension the ongoing legal wrestle for control of Parfums Chanel. Interested parties in the proceedings were cognizant that Chanel's Nazi affiliations during wartime, if made public knowledge, would seriously threaten the reputation and status of the Chanel brand. Forbes magazine summarized the dilemma faced by the Wertheimers: it is Pierre Wertheimer's worry] how "a legal fight might illuminate Chanel's wartime activities and wreck her image—and his business."
Chanel hired René de Chambrun, Vichy France Prime Minister Pierre Laval's son-in-law, as her lawyer to sue Wertheimer. Ultimately, the Wertheimers and Chanel came to a mutual accommodation, renegotiating the original 1924 contract. On 17 May 1947, Chanel received wartime profits from the sale of Chanel No. 5, an amount equivalent to some nine million dollars in twenty-first century valuation. Her future share would be two percent of all Chanel No. 5 sales worldwide. The financial benefit to her would be enormous. Her earnings were projected at $25 million a year, making her one of the richest women in the world at the time. In addition, Pierre Wertheimer agreed to an unusual stipulation proposed by Chanel herself; Wertheimer agreed to pay all of Chanel's living expenses—from the trivial to the large—for the rest of her life.
Last years
According to Edmonde Charles-Roux, Chanel had become tyrannical and extremely lonely late in life. In her last years she was sometimes accompanied by Jacques Chazot and her confidante Lilou Marquand. A faithful friend was also the Brazilian Aimée de Heeren, who lived in Paris four months a year at the nearby Hôtel Meurice. The former rivals shared happy memories of times with the Duke of Westminster. They frequently strolled together through central Paris.
Death
As 1971 began, Chanel was 87 years old, tired, and ailing. She carried out her usual routine of preparing the spring catalogue. She had gone for a long drive on the afternoon of Saturday, 9 January. Soon after, feeling ill, she went to bed early. She announced her final words to her maid which were: "You see, this is how you die."
She died on Sunday, 10 January 1971, at the Hotel Ritz, where she had resided for more than 30 years.
Her funeral was held at the Église de la Madeleine; her fashion models occupied the first seats during the ceremony and her coffin was covered with white flowers—camellias, gardenias, orchids, azaleas and a few red roses. Salvador Dalí, Serge Lifar, Jacques Chazot, Yves Saint Laurent and Marie-Hélène de Rothschild attended her funeral in the Church of the Madeleine. Her grave is in the Bois-de-Vaux Cemetery, Lausanne, Switzerland.
Most of her estate was inherited by her nephew André Palasse, who lived in Switzerland, and his two daughters, who lived in Paris.
Although Chanel was viewed as a prominent figure of luxury fashion during her life, Chanel's influence has been examined further after her death in 1971. When Chanel died, the first lady of France, Mme Pompidou, organized a hero's tribute. Soon, damaging documents from French intelligence agencies were released that outlined Chanel's wartime involvements, quickly ending her monumental funeral plans.