Company attributes
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Its advisors include Hollywood producers Guy East and Nigel Sinclair. The company initially focused on a digital rights management service aimed at independent film and TV production companies.
Billion Dollar Boy was founded on May 27, 2014 by Edward East, Thomas Walters and Permele Doyle.
Company clients include L'Oreal, Estée Lauder Companies, Armani, Diageo, Unilever and others.
In November 2015, Billion Dollar Boy opened a New York Office on Madison Avenue. Permele Doyle, who previously worked for Tom Ford, runs the US office.
In August 2015, Billion Dollar Boy announced they were organising Europe's first ever Vine Convention, scheduled for February 2016.
In 2015, Billion Dollar Boy announced Lasso a joint venture to spin off its digital rights management service. Lasso is a joint venture with leading film, TV and music rights company Fintage House.
In 2015, Billion Dollar Boy's subsidiary Lasso Group was selected by Bell-Phillip Television Productions as exclusive distributors of the world’s most popular soap, The Bold and the Beautiful in the UK. Lasso Group uploads new episodes of the soap to YouTube daily, with other exclusive video content.
Billion Dollar Boy combines creativity, technology and a global network of influencers to publish content and drive engagement across social media.
Billion Dollar Boy helps brands and agencies reach targeted audiences through influencer marketing, such as its promotion with Stuggy for StudioCanal. They consider a number of factors when matching the right influencer to the right brief, for example considering an influencers' tone of voice and creative aesthetic.
The company also manages campaigns across all Social Media networks, for example a Vine campaign on behalf of FMCG giant Danone by combining traditional advertising (OOH posters) with a series of six-second Vines.
