Betterment (company)

Betterment is a financial advisory company that offers an online-investment advice and is registered by the u.s. securities and exchange commission. Betterment helps people to manage their money through cash management, guided investing, and retirement planning.

Betterment has the mission to provide the best possible answer, from the cash that people spend today to the money they save for tomorrow and beyond. The company believes that peoples' money is a connection to the things they want and the life they want to live.

The company helps people to set their financial goals and sets them up with investment portfolios for each goal. The company works on peoples' long-term financial needs such as retirement, next year's vacation, or a down payment. Its investment strategy is built on low-cost ETFs (exchange-traded funds) and a risk profile that is based on how long people plan to invest.

Betterment Securities is a member of SIPC, which protects securities customers of its members up to $500,000 (including $250,000 for claims for cash).