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LearnVest

LearnVest

LearnVest is a Northwestern Mutual program acquisition that aims to make financial planning more accessible.

Overview

LearnVest is a Northwestern Mutual program acquisition that aims to make financial planning more accessible. The original company was founded in 2009 by Alexa von Tobel and was headquartered in New York before being acquired by Northwestern Mutual in 2015.

Services

The platform had multiple services aimed at helping consumers manage their money and improve their finance management behavior. LearnVest offered their platform tools via web application and an iOS store app.

Money Center Tool

The Money Center tool allowed users to track spending, visualize their budgets, and set financial goals. The built-in budgeting system also had goal tracking and showed users' trends and analysis related to their spending habits. A live view of users' accounts let customers share their dashboard with a LearnVest financial planner.

LearnVest Planning

LearnVest Planning was a subsidiary of LearnVest, which employed Certified Financial Partners to offer portfolio management and recommendations and general investing advice for users.

Funding and acquisitions

LearnVest was acquired by Northwestern Mutual in 2015 for a reported sum of USD$250 million. The program was discontinued in May 2018, and founder Alexa von Tobel left the company in January 2019.

Prior to acquisition, LearnVest went through multiple funding rounds, starting with a $1.1 million round in 2009. Accel was the main investor for the financial planning platform, leading LearnVest's Series A, B, C and D funding rounds.

Timeline

March 24, 2015
LearnVest is acquired by Northwestern Mutual for $250,000,000.
April 15, 2014
LearnVest raises a $28,000,000 series D round from Accel, American Express Ventures and Northwestern Mutual.
July 26, 2013
LearnVest raises a $16,500,000 series C round from Accel Partners, American Express and Claritas Capital.
July 12, 2011
LearnVest raises a $19,000,000 series B round from Accel Partners.
April 1, 2010
LearnVest raises a $4,430,000 series A round from Accel Partners.
August 31, 2009
LearnVest raises a $1,100,000 seed round.

Funding rounds

People

Name
Role
LinkedIn

Amadeus Junqueira

Employee

Andras Forgacs

Investor

Andrew Gyamfi

Employee

Annie Shapiro

Employee

Aviva Druyan

Employee

Bronson Lingamfelter

Investor

Caitlin Strandberg

Employee

Caroline Hane-Weijman

Employee

Charles LaCalle

Employee

Christian Lawless

Investor

Chukwueloka Muoka

Employee

Courtney Robinson

Investor

Daniel Rakhamimov

Employee

David S. Rose

Investor

Edwin Quan

Employee

Hrishi Dixit

Employee

Jeremy Brennan

Employee

John Gardner

Founder

Joseph Fernandez

Employee

Justin Rockefeller

Investor

Kate

Employee

Lawrence Chong

Employee

Mark Bufalini

Employee

Michael Sitchenko

Employee

Michelle Chiang

Employee

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Further reading

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Companies

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References

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