Beryl (company)

Beryl (company)

Company developing light accessories for accident prevention on bicycles and providing bicycle sharing service

Beryl is a London based technology company developing bike light accessories for accident prevention on bicycles. The company also supplies bikes and digital integration platform to work with bike sharing companies or local authorities to promote bike usage in urban areas. Originally named Blaze, the company re-branded itself as Beryl after trademark issues in the United States.

Product

The company’s primary product “Laserlight” is a LED and laser emitting device powered by a dynamo. The laser projects a green bike silhouette on the ground five meters ahead of the rider. The objective is to warn vehicles and pedestrians of an oncoming bike. The Laserlight device is built to fit any bike without any modifications. The company also sells other bike light accessories including rear red lights which activate when the bike slows down. The product is sold in the United Kingdom and the United States through distributors and in other countries through their online store.

Service
Bike Sharing

Beryl launched its bike sharing scheme on spring of 2019 to add 1,000 bikes on the streets of Bournemouth and Poole. The bikes have Beryl’s laser light system embedded, and the bikes are connected to the internet which reports the location to the bike share platform. The device is powered by a solar panel fitted on the bike’s front basket.

History

Emily Brooke founded the company in 2012 after graduating from the University of Brighton in Product Design with Professional Experience. Emily Brooke invented Blaze Laserlight as a project for her final year at Brighton. She then decided to crowd-fund the product through Kickstarter on 26th November 2012, where she raised £55,000 of £25,000 goal.

Timeline

People

Name
Role
LinkedIn

Alberto Serna

Employee

Alex Balfe

Employee

Alexander Kullmann

Employee

Andrew Brannan

Employee

Craig Andrew Mulligan

Employee

David Easton

Board member

David Rowan

Investor

Dov Zavadskis

Employee

Duncan Preston

Investor

Emily Brooke

Founder

Holly branson

Investor

Merrick Kirby

Employee

Michael Willmott

Employee

Michelle Constante

Employee

Misha Waterton

Employee

Natalie Johnson

Employee

Nick Gregg

Investor

Oliver Start

Employee

Paula Elizabeth MacLaurin

Investor

Philip Ellis

Founder

Richard Fearn

Investor

Robin Totterman

Investor

Sacha Manson-Smith

Employee

Sam Branson

Investor

Saul Klein

Investor

Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Emily Brooke - CEO & Founder of Blaze | Silicon Real

May 27, 2014

Companies

Company
CEO
Location
Products/Services

News

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Date
Publisher
Description
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References

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