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Beryl (company)

Beryl (company)

Company developing light accessories for accident prevention on bicycles and providing bicycle sharing service

OverviewStructured DataIssuesContributors

Contents

blaze.cc
beryl.cc
Is a
Company
Company
Organization
Organization

Company attributes

Industry
Micromobility
Micromobility
Sporting Goods
Sporting Goods
Consumer electronics
Consumer electronics
Product design
Product design
Transportation
Transportation
0
Bicycle industry
Bicycle industry
Location
London
London
B2X
B2C
B2C
0
B2B
B2B
0
B2B2C
B2B2C
CEO
Philip Ellis (entrepreneur)
Philip Ellis (entrepreneur)
Founder
Emily Brooke (entrepreneur)
Emily Brooke (entrepreneur)
Philip Ellis (entrepreneur)
Philip Ellis (entrepreneur)
AngelList URL
angel.co/weareberyl
Pitchbook URL
pitchbook.com/profiles.../61486-48
Legal Name
Blaze
Accelerator
Entrepreneur First
Entrepreneur First
Accelerator Batch
‌
Entrepreneur First 1
Date Incorporated
2011
Number of Employees (Ranges)
51 – 200
Full Address
The Green House 244-254 Cambridge Heath Road London E2 9DA England, United Kingdom
Investors
British Business Bank PLC
British Business Bank PLC
Pembroke VCT
Pembroke VCT
Lepe Partners
Lepe Partners
‌
Raven Ventures Australia
Richard Branson
Richard Branson
Index Ventures
Index Ventures
Saul Klein
Saul Klein
Founded Date
2011
0
Total Funding Amount (USD)
29,643,140
Latest Funding Round Date
April 2021
Latest Funding Type
Series A
Series A
Wellfound ID
weareberyl
Country
United Kingdom
United Kingdom

Other attributes

Blog
beryl.cc/blog/
Company Operating Status
Active

Beryl is a London based technology company developing bike light accessories for accident prevention on bicycles. The company also supplies bikes and digital integration platform to work with bike sharing companies or local authorities to promote bike usage in urban areas. Originally named Blaze, the company re-branded itself as Beryl after trademark issues in the United States.

Product

The company’s primary product “Laserlight” is a LED and laser emitting device powered by a dynamo. The laser projects a green bike silhouette on the ground five meters ahead of the rider. The objective is to warn vehicles and pedestrians of an oncoming bike. The Laserlight device is built to fit any bike without any modifications. The company also sells other bike light accessories including rear red lights which activate when the bike slows down. The product is sold in the United Kingdom and the United States through distributors and in other countries through their online store.

Service
Bike Sharing

Beryl launched its bike sharing scheme on spring of 2019 to add 1,000 bikes on the streets of Bournemouth and Poole. The bikes have Beryl’s laser light system embedded, and the bikes are connected to the internet which reports the location to the bike share platform. The device is powered by a solar panel fitted on the bike’s front basket.

History

Emily Brooke founded the company in 2012 after graduating from the University of Brighton in Product Design with Professional Experience. Emily Brooke invented Blaze Laserlight as a project for her final year at Brighton. She then decided to crowd-fund the product through Kickstarter on 26th November 2012, where she raised £55,000 of £25,000 goal.

Timeline

No Timeline data yet.

Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

Title
Author
Link
Type
Date

Emily Brooke - CEO & Founder of Blaze | Silicon Real

https://www.youtube.com/watch?v=IXkqmuu6dqs

May 27, 2014

References

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