Aureus Analytics is a company that offers an analytics platform for insurance carriers. The company was founded by Anurag Shah, Ashish Tanna, and Nitin Purohit in 2013, in Hartford, Connecticut, United States.
The company utilizes predictive analytics and machine learning technologies in order to provide their insights. They use these tools to create a subscription-based model and cloud-based analytics product that leverages internal and external data for customer experience.
Aureus Analytics was created to allow insurers and agencies to provide customer experience through their proprietary algorithm, SentiMeter. SentiMeter offers their insights through Natural Language at the Point of Decision. Aureus developed SentiMeter to measure customer experience. They offer their platform to organizations and insurance companies to create customer retention, cross-sell and upsell opportunities, household analytics, claims analytics, and fraud analytics.
The company also offers personal insurance for property, life insurance, and casualties.