Established in 2015, Weee! is a social e-commerce company commercializing fresh Asian ingredients. The grocer is available in the San Francisco Bay Area, Los Angeles, Seattle, Portland, San Diego, and New York, and partners with local suppliers to deliver goods. The company has received funding from Goodwater Capital, iFly.vc, Silicon Valley Bank, Amino Capital, VMG, XVE, Welight Capital, and others
Weee! primarily serves Chinese Americans and focuses on the broader label of “Asian groceries.” The e-grocer spotlights regional foods, but does not categorize its assortment with labels like Chinese, Japanese and Korean, since there is some overlap with items.Grace Chan, vice president of product and growth at Weee!, states
I could name a couple of examples where I could call some foods items Taiwanese or Japanese. Weee! relies on word of mouth and user-to-user recommendations on social media and communication platforms like WeChat, Facebook, Twitter and Instagram to drive business.
The company's roughly 3,000 products are sourced from farmers, importers, distributors, and manufacturers in a similar way to offline grocers. Weee! offers free, scheduled delivery on orders over $35. The company states the average customer spends $250 per month on products. The e-grocer does not offer same-day delivery, pointing to cost savings and efficiencies with scheduled service and combining separate orders from a customer into one delivery.