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Weee! is an Asian and Hispanic grocer in North America, founded by Larry Liu.

Established in 2015, Weee! is a social e-commerce company commercializing fresh Asian ingredients. The grocer is available in the San Francisco Bay Area, Los Angeles, Seattle, Portland, San Diego, and New York, and partners with local suppliers to deliver goods. The company has received funding from Goodwater Capital,, Silicon Valley Bank, Amino Capital, VMG, XVE, Welight Capital, and others


Weee! primarily serves Chinese Americans and focuses on the broader label of “Asian groceries.” The e-grocer spotlights regional foods, but does not categorize its assortment with labels like Chinese, Japanese and Korean, since there is some overlap with items.Grace Chan, vice president of product and growth at Weee!, states

I could name a couple of examples where I could call some foods items Taiwanese or Japanese. Weee! relies on word of mouth and user-to-user recommendations on social media and communication platforms like WeChat, Facebook, Twitter and Instagram to drive business.

The company's roughly 3,000 products are sourced from farmers, importers, distributors, and manufacturers in a similar way to offline grocers. Weee! offers free, scheduled delivery on orders over $35. The company states the average customer spends $250 per month on products. The e-grocer does not offer same-day delivery, pointing to cost savings and efficiencies with scheduled service and combining separate orders from a customer into one delivery.


February 2022
Weee! raises a $425,000,000 series E round from Greyhound Capital, Khaira Capital, SoftBank Vision Fund and
March 16, 2021
Weee! raises a $316,000,000 series D round from Arena Holdings, Blackstone Group, DST Global and Tiger Global Management.
August 17, 2020
Weee! raises a $35,000,000 series C round from DST Global.
March 30, 2020
Weee! raises a $50,000,000 series B round from Goodwater Capital, Lightspeed Venture Partners, Silicon Valley Bank, VMG Partners, XVC and
December 18, 2019
Weee! raises a $18,000,000 series B round from Goodwater Capital, VMG Partners, XVC and
March 1, 2019
Weee! raises a $10,800,000 series A round from Goodwater Capital, Silicon Valley Bank, Welight Capital and
May 6, 2016
Weee! raises a $7,600,000 series A round from Goodwater Capital.
July 1, 2015
Weee! raises a $1,400,000 seed round from Amino Capital.

Funding Rounds


Further Resources



February 18, 2021
/PRNewswire/ -- Weee! (, the leading ethnic e-grocer in the United States, today announced the addition of two new executives to its leadership...
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Coronavirus stay-home orders have sparked an unprecedented demand for grocery delivery around the world. Now investors are clamoring to bet on promising players in the field. That includes DST Global, the investment firm helmed by Israeli-Russian billionaire Yuri Milner. Most recently, it poured $35 million into Weee!, a California-based startup that delivers Asian groceries like [...]


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