U-Start is a professional advisory firm that invests in tech companies around the world, namely, Europe, Israel, and the United States. The firm was founded by Andrea Colombo in 2012, in Lugano, Ticino, Switzerland.
The company believes in investing in companies that are innovative. They offer the U-Star Club to members which allows members to gain exposure to global innovations. U-Start is interested in companies that provide shared-electric scooters, international digital money transfers, delivery networks for restaurants, and cashmere clothing products.