Golden Recursion Inc. logoGolden Recursion Inc. logo
Advanced Search
Tuskerdirect Limited

Tuskerdirect Limited

Tusker is a car benefit company based in the United Kingdom offering salary sacrifice car schemes, personal car leasing, company cars, and fleet management services.


Tusker is a car benefit company based in the United Kingdom offering salary sacrifice car schemes, personal car leasing, company cars, and fleet management services. The business was founded in 2000 with the aim of developing the corporate fleet lease industry by taking it online. In 2008, Tusker extended its services to include a salary sacrifice car scheme and in 2018 added a personal car leasing product to their product portfolio.

The company ranks 12th in the FN50 Top 50 Contract Hire and Leasing Companies in the UK and has over 450 corporate customers with a corporate base that covers over 700,000 employees across the UK and the company currently operates a fleet of over 18,000 vehicles.


Tusker was founded to supply contract hire and leasing cars through an online platform with lead investor Smedvig Capital, a London-based venture capital firm. In 2005, Smedvig almost doubled its investment in Tusker, increasing their shares from 49 to 93%. When the recession hit in 2008, the business changed focus and now concentrates on providing a salary sacrifice car scheme, the first of which was launched in 2008 with multinational law firm Freshfields Bruckhaus Deringer.

By offering salary sacrifice schemes, corporate customers can provide their employees with a car benefit scheme. Employees offset part of their salary each month before it gets taxed in exchange for a new car complete with road tax, car insurance, breakdown cover, MOT and car servicing, employees continue to pay for fuel.

In 2012, Tusker secured funding from Barclays to finance the expansion of their fleet. In the same year, the company established links with the Teenage Cancer Trust who they continue to support regularly through various fundraising events, such as Tough Mudder and donations of Easter eggs to young patients.

In October 2013, Tusker introduced a Carbon Offsetting Project with the aim of having a fleet composed solely of carbon-neutral cars by 2017. In partnership with Carbon Footprint Ltd, all of Tusker's customers' drivers choose a Verified Carbon Standard carbon offsetting project to compensate for their CO2 emissions through funding an equivalent carbon dioxide saving elsewhere. Drivers have a choice of three projects, a Landfill Gas Project in Indonesia, a Wind Power Project in India, and a Hydroelectric Project in Chile. These initiatives not only counteract carbon emissions but also help to support the local communities and all meet the Quality Assurance Standard for Carbon Offsetting. During 2014, Tusker offset 30,000 tons of tailpipe carbon emissions.

2014 saw Tusker renew their government framework agreement with North Yorkshire County Council, originally secured in 2010, allowing them to provide salary sacrifice car schemes to the local authorities. Also in 2014, Tusker's CEO David Hosking began a campaign for the amendment of the School Teachers' Pay and Conditions Document. Teachers in state-maintained schools in the UK are not eligible for company cars through the salary sacrifice scheme, despite being allowed involvement in similar schemes for childcare benefits and cycle equipment. The company continued its campaign into 2015 but is yet to see a revision of the document permitting teachers access to the scheme, even though they have accrued support from 22 MPs and more than 1,200 teachers who have signed an online petition.

In 2015, following the exit of Smedvig Capital, the company formed a new partnership with ECI Partners who continue to back the firm.

Awards and accolades
  • 2018: Winner of Innovation and Excellence Awards – Business of the Year, 2018
  • 2018: Winner of SME Hertfordshire Business Awards – Innovation in Car Leasing Solutions, 2018
  • 2017: Winner of ACQ – UK Salary Sacrifice Car Scheme Provider of the Year
  • 2017: Winner of Acquisition International – Car Benefit Company of the Year 2017
  • 2017: Winner of FleetWord Honours - Innovation in Customer Service Award
  • 2017: Winner of Business Growth Awards - Best Car Benefit Firm 2017
  • 2016: Winner of Acquisition International – Best Contract Hire and Fleet Management Provider UK 2016
  • 2016: Winner of Acquisition International – Best Workplace Car Scheme Provider 2016
  • 2016: Winner of Business Excellence Awards - Most innovative Car Scheme 2016
  • 2015: Finalist in the 'eCommerce Business of the Year, Medium-Large' category at the Digital Entrepreneur Awards.
  • 2015: Winner of 'Best Car Scheme - UK' at the AI Business Excellence Awards.
  • 2015: Winner of 'Growing Business of the Year: Larger Sized Company' at the Growing Business Awards.



Further Resources



Golden logo
By using this site, you agree to our Terms & Conditions.