Trustpilot

Founded in 2007 by Peter Holten Mühlmann, Danish-based Trustpilot is a global, mulit-language, review community which works to build trust and transparency between consumers and businesses. Trustpilot works to ensure reviews comply with their guidelines and to combat fraudulent behavior.

Trustpilot has a website where users can search out companies and where they offer trust ratings. They also offer API's to integrate their review platform onto e-commerce sites which can be customized to fit the host-sites aesthetic. One of these sites is Google. Trustpilot has a licensing relationship which covers Seller Rating Extensions, or customer reviews, which Google says drive purchases on ads with ratings versus ads without customer ratings.

Through Trustpilot, anyone can review a product or service so long as they are validated as having received that product or service. And, at the same time, companies whose products or services are reviewed are unable to remove negative reviews. Businesses can subscribe to Trustpilot, through which they can act on their reviews.

Trustpilot has additional services through its subscription, including automatic review invitations, widgets for websites and marketing activities and access to advanced statistics and analysis.

In January, 2011, Trustpilot raised DKK 5.5 million in funding. SEED Capital led the round which included investment from existing shraeholders.

In November of 2011 Trustpilot raised €3.3 million from SEED Capital and Northzone Ventures. Trustpilot pledged the funds to scaling internationally.

Trustpilot raised €10 million in December 2012. Index Ventures led the round which included participation from SEED Capital and Northzone Ventures. Trustpilot committed the funds to continue global expansion.

Announced in January 2014, Trustpilot raised $25 million in funding. DFJ Esprit in London and DFJ in Menlo Park, California, led the round while Index Ventures, Northzone Ventures and SEED Capital participated in the round.

Trustpilot raised $73.5 million in funding in May of 2015. Private equity firm Vitruvian Partners led the round which included participation from DFJ Esprit, Index Ventures, Northzone Ventures and SEED Capital.

In September 2017, Trustpilot raised $20 million in debt financing from Silicon Valley Bank.

Announced in March, 2019, Trustpilot raised $55 million in funding. The round was led by Sunley House Capital Management and included participation from Vitruvian Partners, Draper Esprit, Index Ventures and Northzone Ventures. Trustpilot pledged the funds to invest in marketing, technology and hiring.