Teremok

The first Teremok opened in 1998 in a street kiosk in Moscow. It offered a limited set of blinis. This was one of the first fast food chains in Russia that was offering Russian food trying to compete with McDonald's. There are currently three types of Teremok outlets: restaurants, street kiosks, and food court outlets in shopping malls, metro stations or airports.

The chain opened two branches in Union Square and Chelsea in New York City in 2017, their first ventures outside of Russia. In an interview with a Russian magazine, Goncharov said his reason for expanding to America was because "it’s the motherland of fast food. In June 2018, Goncharov announced it was closing its two restaurants in the states, accusing New York city inspectors of "open hostility" towards his restaurants and staff.

The official concept of Teremok is to offer traditional cuisine as fast food but to be at the same time more natural and healthy. Teremok specializes in Russian-style home cooking with recipes developed by the mother of Goncharov. Menu items include blini (thin crepe-like pancakes), borscht (beet soup with cabbage), and kasha (a buckwheat dish served with meat, fish or mushrooms). They also experiment with unusual and outlandish dishes.