Swiftly

Swiftly is a developer of a digital platform designed to help retailers and brands grow sales and build loyalty. The company's platform helps stores to distribute relevant deals to individual shoppers, track consumer behavior, recommend items accordingly, and let customers skip the line by scanning items and checking out on their phone. The company's technology uses artificial intelligence to help build digital relationships with their consumers and provides loop reporting to yield high-performing advertising campaigns.

The Swiftly digital platform gives brands and retailers a chance to capture digital advertising dollars and build customer loyalty. It does this through a series of features, such as allowing fast checkout through an application to bypass lines and offering deals and coupons relevant per shopper.

The Swiftly platform is built, in part, to bring the advantages of eCommerce platforms to brick and mortar retailers. For example, through the platform, a brick and mortar retailer can use digital loyalty programs and personalized offers—including coupons, sales, and personalized sales offers driven by artificial intelligence and shopping and interest trends. This is done through an automated platform to reduce the need for in-store marketing efforts.

The platform is also built to bring a personalized and convenient shopping experience, similar to eCommerce, to brick and mortar with a cart calculator, so a user can see their savings, discounts, and their total cart, and are also given a chance to show users real-time cross-sells to increase average basket size. Further, through the SwiftLane Checkout feature, customers can use the cart tally to check out in a mobile checkout, which uses machine learning technology to protect against shrink.

For users of the platform, Swiftly features tools for advertising, for increasing advertising revenue, and for offering a new channel for digital advertising. The objective is to help a company build and grow a network through providing shoppers with personalized advertising and allows those retailers to use brand content and blending price, promotion, and coupon strategies to drive people into a store and to drive more purchases in-store.

As well, using closed-loop reporting, the Swiftly platform is able to give retailers a chance to demonstrate their return on advertising spending, to further increase spending, and to provide analytics to show how campaigns are able to drive sales. These analytics are based on measurable SKU-level transactions and ad clicks and use machine learning in order to find further insights in the data that may otherwise be missed.