It was founded by Paul Budnitz and artist Huck Gee. They have collaborated together since the early years of Kidrobot (Paul Budnitz original company)
Paul left his company, Kidrobot, in 2012 and decided to focused on new projects: a luxury bicycle company and a social network. Huck launched his own platform in 2015 but decided to call it quits after struggling to make it a full time career. In 2017 an Instagram account, Superplastic, posted an image with a question mark and Huck had the same image posted. This started a buzz of the return of Huck Gee to the designer toy industry. It was later confirmed that Huck would be the head of design & production.
Launched in 2018 through Kickstarter with a goal of raising $25,000 but raising $200,000 within the first few days. Ending the campaign with $547,566 and 3,899 backers.