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SpinCar is a company founded in 2014 by Devin Daly, Steven Saporta and Michael Quigley.

Glyphr is a company that participated in the StartFast Venture Accelerator 05/01/13 cohort and raised an estimated $4,018,000.

Our Journey from SpinCar to Impel

Since our founding as SpinCar in 2014, we’ve helped thousands of auto dealers, OEMs, marketplaces, and retailers of all sizes and types deliver more engaging shopper experiences. Along the way, we’ve built one of the most robust, interconnected technology ecosystems in the auto industry. And together, we’ve generated the richest set of automotive shopper behavioral data available today. Our name change marks the next phase of our company’s evolution and reflects the expanded role that we’re playing in driving the auto shopping experience forward.

Introducing the industry’s most advanced Digital Engagement Platform.

Today, we’re bigger and better than ever. Our AI-powered digital engagement platform enables vehicle retailers to deliver exceptional experiences throughout the entire customer journey. From merchandising to communications, website to showroom, sales to service, consideration to purchase and even post-purchase, we’re helping dealers thrive in an omnichannel world.

SpinCar is now Impel.

We’ve changed our name, but not our commitment to delivering exceptionally engaging experiences. Join us as we drive the future of auto retailing for vehicle sellers of every size and type.


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