Initially called International Coupons, the company was founded in 2010 in Poland by Szymon Dobosz who is presently the CEO of the company, Bartłomiej Tyranowski, Tomasz Kraus and Łukasz Haluch.In 2015 a Poland-based venture capital fund Innovation Nest invested in the platform, which allowed further international expansion. Subsequently, platforms in Australia, South Africa and Nigeria were launched.The company operated under different brand names in 25 countries, including Russia, Spain, Turkey and Brazil until 2016 when it was merged into Picodi.com.
The website aggregates online stores and discount coupons. A promo code that enables purchase under special conditions is revealed once the user clicks the "Reveal the code" button next to a coupon. Picodi can be used without signing up although registered users can enable alerts that will notify them when new discounts appear in stores they follow.The website operates in 41 countries and is available in a number of different languages, e.g. English, Spanish, Russian, German and other. Every country has its own base of stores and codes.
2017: Eagle of Innovation - Startup (Polish: Orzeł Innowacji Startup) by nationwide newspaper Rzeczpospolita.