Phizzle (company)

Phizzle is a developer of an engagement automation platform designed to act on big data with applications in marketing. The company's engagement automation platform gathers, analyzes and uses digital and real-world customer actions to offer accurate information, enabling customer-driven organizations to deploy gamification, omni-channel communication, behavior and insights analysis and consumer management, delivering real-time results.

Phizzle's IOT-Ready Customer Data Platform can manage and process millions of records in real-time, allowing businesses to scale without a significant data warehouse investment. Phizzle's lightweight but powerful edge computing solution enables companies to combine human and machine data and for their own technology and to strengthen customer relationships. Phizzle is an SAP certified partner and also partners with Cray Supercomputers.

Phizzle offers several API's that are designed to allow clients to design their own customer engagement apps using their specific data. These API's include a Twitter API, an email API, push notification APIs, SMS APIs, and a gamification APIs. They also offer insight and analysis tools, data processing tools and IoT edge decision tools.

Model of Phizzle's API use cases

The API's come with licensing fees which include usage fees and applicable support fees. The fees for licensing which either follow Phizzle's standard schedule or an alternate schedule which can be negotiated. Through Phizzle's APIs, clients can engage with third-party add-ons through the Phizzle Marketplace. These add-ons have a separate cost which is assessed through Phizzle, for which Phizzle works as an agent for the client. Phizzle does not take responsibility for third-party add-ons.