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Novel Effect

Novel Effect

U.S-based company developing interactive mobile application for children book readings.

Novel Effect is a company developing a mobile application that plays sound effects to accompany children book readings. Novel Effect was founded by Matthew Hammersley, Melissa Hammersley, and Melody Furze in 2015. The company aims to increase children interest in reading books through the use of sound effects and music to engage their attention. Novel Effect is based in Seattle, Washington, United States.

Product

Novel Effect is available in the form of mobile application, which is accessible through iOS and AppStore. The application functions through voice recognition – it would automatically play the sound effects and music that is designed to match the children’s story being read aloud by the user. The product is intended to create an interactive storytelling experience, and is suitable for use in educational settings.

Funding

Since 2016, Novel Effect has managed to raise a total capital of $3.1 million through three rounds of funding. Its most recently held funding round was a Series A in May 2018, amassing $3 million. Investors who have financed Novel Effect include Alexa Fund, TenOne Ten Ventures, Lux Capital, and Carbon Ventures.

Timeline

May 22, 2018

Novel Effect raises a $3,000,000 series A round from TenOneTen Ventures, Maveron, Waverley Capital, Alpha Edison, Carbon Ventures, Amazon Alexa Fund and Lux Capital Management.

Funding rounds

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People

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Role
LinkedIn

Allison Nelson

Chief Operating Officer

Matthew Hammersley

Co-Founder, Chief Executive Officer

Melissa Hammersley

Co-Founder, Creative Director

Melody Furze

Co-Founder, Director of Educational Development

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