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Mirror (company)

Mirror (company)

A company offering live streaming and on-demand fitness classes for users in their homes that is headquartered in New York City.

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Timeline

October 2019
Mirror raises a $34,000,000 series B round from Lerer Hippeau Ventures, LionTree Partners, Lululemon, Point72 Ventures and Spark Capital.

Funding rounds

People

Name
Role
LinkedIn

A. Ross Cohen

Employee

Adam Dinow

Attorney

Adam Levin

Investor

Alex Morcos

Investor

Anthony Saleh

Investor

Avish Bhama

Founder

Barry Silbert

Investor

Ben Perry

Employee

Bill Barhydt

Advisor

Brett deMarrais

Investor

Brynn Jinnett Putnam

Founder

Byron Gibson

Employee

Caine Moss

Attorney

Charlie Songhurst

Investor

Chia-Yen Hung

Employee

Chintaka Ranatunga

Investor

Dan Seaman

Employee

Dana Cohen

Employee

Daniel Mattio

Founder

David Michaels

Advisor

Dharit Desai

Employee

Dmitry Goduhin

Employee

Elliott Williams

Employee

Emma Mann-Meginniss

Attorney

Francesco DeParis

Employee

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Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
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Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
The Canadian Press
October 7, 2021
CTVNews
Lululemon Athletica Inc. is joining the booming personalized at-home exercise trend with the launch of Mirror, a large electronic device for streaming workout classes.
Omar Faridi
August 7, 2021
Crowdfund Insider
Ethereum based NFTs Axie Infinity, NFT Bots, Mirror making considerable impact on blockchain space: Report.
Jim Waterson Media editor
May 31, 2021
the Guardian
Court cases continue 15 years after scandal broke, with total costs expected to reach £1bn
Amanda Capritto
May 25, 2021
CNET
There are plenty of tech-infused home gym systems available now. We tested some of the most popular to find the best.
FinSMEs
May 18, 2021
FinSMEs
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter FinSMEs.com by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Brian Heater
May 17, 2021
TechCrunch
The global pandemic made some industries and utterly decimated others. The world of connected fitness falls firmly into the former. Along with top names like Peloton, Mirror had a banner year, including, most notably, sportwear company Lululemon's acquisition of the brand for $500 million in June. It's an impressive number for the five-year-old company, which [...]
Karla Tafra
May 5, 2021
www.lifesavvy.com
For a while, fitness moved from busy gyms and studios to the comfort of our own homes. If you've found you prefer working out at home, these all-in-one systems offer everything you need, from a personal trainer to almost any type of exercise routine.
Bethany Biron
February 2, 2021
Business Insider
As more Americans workout at home than ever before, experts say the lasting impact will catalyze an era of consolidation within the fitness industry.
Kelly Hodgkins
January 11, 2021
Digital Trends
CareOS wants to disrupt the health and wellness market with the Themis Smart Mirror, a wellness companion for your bathroom or spa.
Shawn Knight
December 22, 2020
TechSpot
Forging ahead with our reminiscence of the most memorable video game music, part two focuses exclusively on PC video game soundtracks. We've got our hands full as there's a lot of excellent material to consider, so here comes our list.
Shoshy Ciment and Bethany Biron
December 16, 2020
Business Insider
Magic Spoon, The Farmer's Dog, and other DTC brands are hiring. Here's why you should consider betting your career in the DTC space.
Megan Wollerton
November 18, 2020
CNET
We tested out a ton of exercise equipment to see what works -- and doesn't work -- in today's homes.
Bethany Biron
November 10, 2020
Business Insider
Lululemon is now selling Mirror at 18 stores with plans to expand in 2021, after it acquired the high-tech fitness company for $500 million in July.
Connie Loizos
November 10, 2020
TechCrunch
Brynn Putnam has a lot to feel great about. A Harvard grad and former professional ballet dancer who opened the first of what have become three high-intensity fitness studios in New York, she then launched a second business in 2016 when -- while pregnant with her son -- she was exercising at home and couldn't [...]
July 20, 2020
WebWire
, , , , • Silicon Valley de-throned as center of start-up innovation , , • 3x more likely to have a woman or a person of color as CEO than Fortune 500 companies , , • Sustainability and community powering innovative growth , , , , , , Interbrand - the world's leading brand consultancy - launched its 2020 Breakthrough Brands report, unveiling the 30 brands set to revolutionize their markets. From sleek, high-end digital home gyms ( Mirror ) and alt-meat plant foods ( Impossible Foods ) to b...
Financial Post Staff
July 6, 2020
Financial Post
Online exercise courses have surged in popularity through the pandemic, with gyms and fitness studios closed and most people confined to their homes.Postmedia
Christine Hall
July 2, 2020
Crunchbase News
Accolade's IPO was priced at $22, above the $19 to $21 range it had previously set.
Judy Rider
July 1, 2020
Crunchbase News
The startup's AI platform connects data scientists, clinicians, academic researchers and pharmaceutical companies to create global datasets and encourage collaborative research.
Christine Hall
July 1, 2020
Crunchbase News
The company's security technology enables users to build cryptofinance products for managing digital assets.
Sophia Kunthara
June 30, 2020
Crunchbase News
When the acquisition is completed, Mirror will operate as a standalone company within Lululemon, and Mirror CEO Brynn Putnam will continue working as the fitness startup's chief executive.
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