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Mirakl provides technology solutions, strategic business consulting, and value-added services (VAS) for retailers, brands, and publishers in the e-commerce sector. The company has developed a marketplace platform that can be integrated directly with e-commerce ecosystems. The platform's capability to identify and onboard new sellers and to integrate with the properties of e-commerce website through its application programming interfaces (APIs), aims to enable organizations to manage the quality of their products and facilitate efficiency and general business growth. Mirakl's platform comprises the following:
- Mirakl B2B Marketplace Platform
- Mirakl B2C Marketplace Platform
- Mirakl Services Marketplace Platform
- Mirakl Catalog Manager (MCM)
According to Mirakl, the company's B2B Marketplace Platform enables users to to perform a variety of functions:
- Create rules that govern customer service levels and supplier performance
- Build custom buyer experiences with Mirakl APIs, which provide real-time data
- Manage advanced shipping, dropship and carrier selection, monitor service level agreements (SLAs), and visualize the order life cycle
- Manage high volumes of product data from a variety of sources and automate data enrichment
- Set bulk and unit pricing, segmented pricing, volume discounts, minimum order quantity, and quotations
- Create personalized experiences with catalogs based on a specific segment, organization, or at the individual buyer's preferences
- Introduce credit limits, payment terms, a multiple credit cards system, and unified invoicing with Mirakl's payment partners
- Introduce value-added services linked to products
Mirakl Catalog Manager aids marketplace operators and sellers in the management of product catalogs. It is a product data manager that supplements the user's existing data or their product information management (PIM) with information from a database of other sellers. MCM is designed to support both operator and seller tasks, such as product duplication, moderation of incoming products, enforcement of data equity, management large volumes of orders, feedback, and correction of validation errors.