Maserati

Maserati S.p.A. (Italian: [mazeˈraːti]) is an Italian luxury vehicle manufacturer. Established on 1 December 1914, in Bologna, Italy, the company's headquarters are now in Modena, and its emblem is a trident. The company has been owned by Stellantis since 2021. Maserati was initially associated with Ferrari. In May 2014, due to ambitious plans and product launches, Maserati sold a record of over 3,000 cars in one month. This caused them to increase production of the Quattroporte and Ghibli models. In addition to the Ghibli and Quattroporte, Maserati offers the Maserati GranTurismo, the Maserati Levante (the first ever Maserati SUV). Maserati has placed a production output cap at 75,000 vehicles globally.

History

The Maserati brothers, Alfieri, Bindo, Carlo, Ettore, and Ernesto, were all involved with automobiles from the beginning of the 20th century. Alfieri, Bindo, and Ernesto built 2-litre Grand Prix cars for Diatto. In 1926, Diatto suspended the production of race cars, leading to the creation of the first Maserati and the founding of the Maserati marque. One of the first Maseratis, driven by Alfieri, won the 1926 Targa Florio. Maserati began making race cars with 4, 6, 8, and 16 cylinders (two straight-eights mounted parallel to one another).

The trident logo of the Maserati car company, designed by Mario Maserati, is based on the Fountain of Neptune in Bologna's Piazza Maggiore. In 1920, one of the Maserati brothers used this symbol in the logo at the suggestion of family friend Marquis Diego de Sterlich. It was considered particularly appropriate for the sports car company due to the fact that Neptune represents strength and vigour; additionally the statue is a characteristic symbol of the company's original home city.

Alfieri Maserati died in 1932, but three other brothers, Bindo, Ernesto, and Ettore kept the firm going.