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Magic Spoon

Magic Spoon

A food company that makes cereal for adults that combines the nostalgia for childlike cereal with healthy protein. It was founded in 2019 and is located in Brooklyn, New York.

OverviewStructured DataIssuesContributors

Contents

magicspoon.com
Is a
Organization
Organization
Company
Company

Company attributes

Industry
Manufacturing
Manufacturing
‌
Food & beverage
Location
‌
New York, Iowa
Brooklyn
Brooklyn
B2X
B2B
B2B
CEO
‌
Greg Sewitz
0
Founder
‌
Greg Sewitz
0
‌
Gabi Lewis
0
AngelList URL
angel.co/company/ma...spooncereal
Pitchbook URL
pitchbook.com/profiles...267362-83
Legal Name
Magic Spoon0
Date Incorporated
2019
Number of Employees (Ranges)
51 – 2000
Number of Employees
880
Full Address
117 Hudson St Fl 2, New York, New York, 10013, United States0
Investors
Nasir Jones
Nasir Jones
Daniel Broukhim
Daniel Broukhim
Michael Broukhim
Michael Broukhim
Collaborative Fund
Collaborative Fund
Kevin Rose
Kevin Rose
Questlove
Questlove
Rick Rubin
Rick Rubin
Peter Attia
Peter Attia
...
Founded Date
2019
Total Funding Amount (USD)
186,000,000
Latest Funding Round Date
June 13, 2022
Competitors
‌
Betty Lou's inc.
0
General Mills
General Mills
0
Kellogg's
Kellogg's
NuGo Nutrition
NuGo Nutrition
0
‌
OffLimits
0
‌
Bakers' Best Catering
0
‌
Catering By Design, Denver
0
Glassdoor ID
2593379
Latest Funding Type
Series B
Series B
NAICS Code
31,3110
Wellfound ID
magicspooncereal
Country
United States
United States
Headquarters
New York City
New York City
0

Other attributes

Company Operating Status
Active
Funding Round Investor
Lightspeed Venture Partners
Lightspeed Venture Partners
Latest Funding Round Amount (USD)
85,000,000
Public/Private
Private0
SIC Code
20,2040

Magic Spoon is a New York-based company that makes childlike cereals for adults with benefits such as protein and low carbohydrates. It is agreeable with the Ketogenic diet.

Product

The company's cereal consists of three grams of carbohydrates, six grams of healthy fats from coconut oil, and 12 grams of protein.The ingredients consist of milk protein blend, coconut oil, natural sweetener blend, tapioca flour, chicory root fiber, natural flavors, and salt. The sweetness of the cereal comes from allulose, which is a sugar found in nature, such as maple syrup. It comes in flavors such as cinnamon, frosted, fruity, and cocoa.

Customers can sign up for a subscription so that the cereal can be shipped to their house. If customers want to order without the subscription, they can buy four boxes at a time for $39.00, which is considered a one month supply. After signing up for the subscription, they get 10% off, bringing the cost to $35. They can choose to order four boxes of the same flavor or a variety box, which includes one box of the aforementioned flavors.

Timeline

No Timeline data yet.

Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

Title
Author
Link
Type
Date

Magic Spoon gets $5.5M in seed funds to reinvent the cereal category

Megan Poinski

https://www.fooddive.com/news/magic-spoon-gets-55m-in-seed-funds-to-reinvent-the-cereal-category/562725/

Web

September 12, 2019

Magic Spoon to Reinvent Nostalgic Cereal Brands for the Adult Consumer

https://www.youtube.com/watch?v=eMRzC58xmO8

September 23, 2019

References

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