LatentView Analytics

LatentView Analytics has been listed by Gartner in the 2017 Market Guide for Data Science and Machine Learning Service Providers. Headquartered in Princeton, NJ, the company has offices in San Jose, Chicago, Singapore, London, and Chennai, India.

The company serves as an analytics partner to enterprises worldwide, including Fortune 500 companies from the retail, CPG, financial services, technology, automotive and oil & gas sectors. LatentView Analytics has 20 + prebuilt products and solutions, including SmartInsights – an AI-driven analytics platform to predict consumer trends.

Venkat Viswanathan, founder and chairman, served as its Chief Executive Officer from 2006 to 2014. He then brought on board Gopi Koteeswaran to take over the position. Effective April 1, 2019, Rajan Sethuraman was appointed as Chief Executive Officer of LatentView Analytics.

Casper (Conversational Analytics System PERsonalized) is an intelligent conversational business analytics assistant made by LatentView Analytics. Casper uses artificial intelligence algorithms to create intelligence solutions for market share analytics, digital marketing campaign analytics, and other business intelligence domains. Casper performs follow-up questions and uses previous interactions to come up with new insights given the current context of information its analysing. The company claims that no technical expertise or coding knowledge is needed to use Casper.

MatchView is a design-of-experiments platform made by LatentView Analytics for managers to create test and control groups, and analyse the impact of offering different treatments to each group. Matchview is made for improving online and offline customer acquisition, retention campaigns, improving store layouts and fixtures, and improving advertisements and promotions. Matchview also uses linear mixed effects regression models, and other advanced statistical algorithms, to predict and isolate the effects of marketing activity.

SmartInsights is a product-innovation platform offered by LatentView Insights that uses artificial intelligence to help accelerate product innovation. SmartInsights helps users identify how and where trends start, find out how trends evolve and what is influencing their growth, and help create relatable stories for use by brand marketers.