Intelistyle

Intelistyle is a developer of a fashion AI platform designed to serve omnichannel fashion retailers. The company's platform facilitates taking photos of clothes and matching options with a user's skin tone and existing clothes, and makes suggestions for what to buy—recommending new outfits and fashion-specific personalization with an understanding of customer style preferences.

The Intelistyle AI is used to analyze catwalk photography and social media to learn what looks good for an outfit. Through this learning, Intelistyle has claimed the AI engine has been able to outperform academic research and human stylists at London Fashion Week. Further, the engine, through its learning, can understand the latest fashion trends, customer style and preferences, and the unique needs for recommendations for a customer wardrobe or a retail partner.

Intelistyle's platform has been used by D&G, MaxMara, Tommy Hilfiger, and Yoox Net-a-porter to help fashion retailers differentiate through digital discovery experiences intended to increase customer conversion, basket size, and repeat purchase rate. This platform includes features such as Shop the Look, Visual Search, Personalization and Attribute Tagging, in order to help customers find the right clothes regardless of the style, body type, and occasion they are shopping for.

For e-commerce websites, Intelistyle's platform offers features intended to help customers find the clothing they are looking for or help them find a complementary style. This includes AI styling advice that works to increase conversion by offering customers advice on how a piece of clothing can highlight their body or their look; Complete the Look, which offers an opportunity to provide outfit recommendations by occasion, body type, persona, purchase history, and style preferences and increase a shopper's basket size. The platform includes a merchandising platform that helps create outfits to match editorial photography and intended to help multiply the productivity of a merchandising team and allowing them to create and edit hundreds of outfits with the help of AI.

As well, for e-commerce, the platform includes visual search that can help a customer search for products by uploading images and giving them visually similar products from a catalogue of outfits that a customer can create by uploading garments from the customer's wardrobes. And with the visually similar feature, the platform can provide a customer with visually similar items as recommendations, rather than just a typical "items other customers also browsed" or bought.

For email and retargeting, and for the purpose of increasing customer retention and repeat purchases, Intelistyle's AI platform offers suggested clothes and outfits that can complement past purchases, expressed preferences, and predicted purchasing behaviors through email campaigns. As part of this, the platform can create personalized landing pages per customer that can convert customers by displaying targeted content and a personalized product selection based on the context of past behavior, campaign, time, season, style, among others.

For remote selling, Intelistyle's platform offers a fashion chatbot developed to provide fashion styling advice during or after a sale with a brand's voice and products. The chatbot is capable of being integrated across touchpoints, including social media, e-commerce, and in-store. This chatbot can be used for customer support and helps sales agents provide style advice using the AI-powered styling advice, personalized profile for each customer, and a fashion search engine that could surface the right products for a sales agent's customer. As well, the chatbot can be included in WhatsApp campaigns to engage with customers over the platform and help drive value for existing purchases through suggested clothes and outfits that can be purchased alongside those.

The Intelistyle platform offers automatic attribute tagging to help enable customers to filter searches by occasion, body type, cut, fabric, pattern, or desired cut. As well, to help customer searches, the platform offers natural language searching to reduce the possible friction of customers searching for a desired product.

Furthermore, through automatic attribute tagging, the platform is capable of aggregating sales data based on those tags to help buying teams understand through detailed reports on how different clothing attributes and subcategories are performing.

For the in-store retail experience, Intelistyle offers their platform for use in smart mirrors, where in a changing room a customer can view suggested outfits to go along with a customers current outfit using the visual and style recognition engine, and suggest further alternatives in the fitting room when sizes are out of stock. The platform can also offer remote clienteling, in which store associates can provide instant fashion expertise through Intelistyle's styling tools through a smartphone to help customers and deliver better sales experiences.