Grip is a company that has developed an artificial intelligence platform that assists professionals with networking at events. The company was founded in 2014 by Brent Hoberman and Tim Groot, in London.
The matchmaking app helps to connect delegates, speakers, as well as exhibitors through a proprietary handshake. The goal of the platform is to guide more participants to events that is full of potential connection, which in turn helps organizers fill events. Grip is considered a B2B matchmaking platform, as the artificial intelligence the app employs calculates the most relevant people, products, exhibitors, and sponsors for other businesses or people to meet.
Users can interact by receiving an event-branded, personalized email or text message, take recommendations and schedule meetings for an event, and save the valued contact details of matches found at the event. Attendees can schedule their meetings with other attendees prior to the event. The AI recommendations adjust in real time to help users make better connections.
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- Artificial intelligence (AI)Artificial intelligence (AI) is intelligence exhibited by machines.
- B2BBusiness-to-business, business model.
- MatchmakingProcess of matching two or more people together, usually for the purpose of marriage, but the word is also used in the context of sporting events, such as boxing, and in business