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Gismart

Gismart

Gismart is a London-based developer and publisher of entertainment-focused apps and games, such as hypercasual and casual games, music entertainment apps, and wellness products.

OverviewStructured DataIssuesContributors

Contents

gismart.com
Is a
Organization
Organization
Company
Company

Company attributes

Industry
Music
Music
Video game industry
Video game industry
Mobile game
Mobile game
Entertainment
Entertainment
Video game
Video game
Location
London
London
0
Warsaw
Warsaw
0
B2X
B2B
B2B
0
B2C
B2C
CEO
Mykola Tymkiv
Mykola Tymkiv
0
Founder
Alexander Minets
Alexander Minets
0
‌
Dmitri Lipnitsky
0
Number of Employees (Ranges)
201 – 500
Number of Employees
400
Full Address
Huckletree Soho, Ingestre Court, Ingestre Pl, London, United Kingdom W1F 0JL, GB
Founded Date
2018
0
Competitors
Apalon
Apalon
BetterMe USA
BetterMe USA
Calm
Calm
Business Model
Subscription (with freemium option)
Glassdoor ID
2593030
Headquarters
London
London
0

Other attributes

Blog
gismart.com/blog
Company Operating Status
Active
Contact Page URL
gismart.com/contacts/
Public/Private
Private0
Overview

Gismart is a developer and publisher of entertainment-focused mobile applications and games. The company specializes in developing mobile apps in a few main categories: wellness, casual and hypercasual games, music, and utility. Two of their flagship applications are Luvly, a yoga and beauty app, and Dancebit, a dancing and weight loss app. Gismart was founded in 2015 by Dmitri Lipnitsky and Alex Minets and is headquartered in London, England.

Applications

Gismart offers various applications across the company's different competencies, including categories of mobile games, music apps, wellness apps, and apps available through other platforms, such as Snapchat, Instant Games, and TikTok. These applications are generally offered for iOS and Google Play.

Music One

Music One is Gismart's multi-app subscription that allows access to seventeen music apps. The subscription offers the subscriber all premium content across those applications without ads and does not require subscribers to make a time commitment to the subscription. The Music One subscription bundles the most-liked Gismart music apps, including Piano, Beat Maker Go, Hello Piano, Karaoke, Jambl, WeDrum, Piano Way, Beat Jam, Guitar Play, Metronome, Hip Hop Beat Maker, Loop Maker Pro, Equalizer, Soundle, Party Bass Booster, Tuner, and Beat Maker Star.

TIDAL Partnership

Gismart's music app, DJ it!, offers users with a subscription to TIDAL to enjoy access to TIDAL's library of over 80 million licensed tracks through Gismart's DJ it! app. This partnership includes access to Hi-Fi and master quality (MQA) sound, with music discovery tools, allowing them to use the tracks in the DJ it! app.

Snap partnership

Gismart also entered into a partnership in 2021 with Snap Games, a multi-game, cross-platform partnership through which Snapchat users can play Gismart games. The first game Gismart released on Snapchat was Color Galaxy, a paint-and-capture map game. The second was Crazy Run, which offers a real-time competitive multiplayer game that sees a player overcome obstacles to reach a finish line. The game was initially soft-launched on Snap and reached 7 million players within a month. A third game included in the partnership is Friends Quest, a real-time competitive multiplayer platform game. Between Friends Quest, Color Galaxy, and Crazy Run, the titles have reached almost 90 million players through their Snapchat releases.

As part of the deal, Snap extended its Bitmoji for Games technology and social interactive tools to Gismart, allowing the games developer to introduce Bitmoji avatars into its games, such as the hypercasual title Perfect Expert 3D.

Publishing division

Gismart's publishing division offers third-party developers assistance with launching or reinvigorating idle applications. This includes helping developers get their applications ranked, ensuring they receive downloads and subscriptions, and offering expertise in a variety of areas: app store optimization, user acquisition, monetization, business intelligence, support and community management, and user base management.

Investment program

Gismart developed an investment program within its publishing division, which grants an investment of up to $1 million dollars on a case-by-case basis to selected developers. Further, the program is intended to provide financial support to its partners, expertise in product management, marketing and growth, and assistance with administrative and legal matters.

Timeline

No Timeline data yet.

Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

Title
Author
Link
Type
Date

Mobile game publisher Gismart woos developers of hypercasual games

https://venturebeat.com/games/mobile-game-publisher-gismart-woos-developers-of-hypercasual-games/

Web

July 27, 2020

References

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